Internet Marketing Blog

Doctor holding a laptop writing an medical article because he's an expert in medical content.

What Does Google’s Helpful Content Update Means for Medical SEO in 2023?

What Changed With September 2023’s Helpful Content Update? Google’s current classifier process is now centered on user-first content over low-quality content that is meant to “look good for SEO”, they even created a list of questions you should ask yourself about your content in order to know if your site’s traffic will be hit by

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Top SEO Ranking Factors after 2023 Google Algorithm Update.

Top SEO Ranking Factors 2023

Key Changes Overview In the ever-evolving landscape of search engine optimization, staying updated with the latest changes is essential for SEO experts, especially if you work in the medical field. Google’s recent Q3 2023 algorithm update has redefined the significance of various ranking factors in the SERP. Understanding the recalibrated weight of each factor is

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Boosting CTR With Click-Worthy Titles

Boosting CTR With Click-Worthy Titles

Click-through rate (CTR) serves as a critical metric in the realm of Search Engine Optimization (SEO), even though it’s not a direct ranking factor. CTR measures the ratio of users who click on a specific link to the number of total users who view the page, ad, or email where the link appears. While CTR

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Male doctor featuring the word Click-Through Rate in SEO

Understanding CTR in SEO

What is CTR (Click-Through Rate)? CTR, or Click-Through Rate, is a key performance metric in digital marketing and search engine optimization. It measures the percentage of users who click on a link compared to the total number of users who view the link, often referred to as “impressions.” How is CTR Calculated? The Click-Through Rate

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A professional medical SEO expert on Marketing Automation

Mastering SEO Automation Techniques

Search engine optimization (SEO) is an integral part of any successful online marketing campaign. It can be difficult and time-consuming to manually build and maintain a search-engine-optimized website, however, the rewards are worth it. For those seeking to take their SEO efforts to the next level, automation techniques can provide the edge needed to stand

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AI Automation of Medical SEO represented by a white robotic hand typing on a keyboard.

The Future of SEO Automation

In the ever-evolving digital landscape of medical marketing, where plastic surgeons and physicians seek to connect with patients and provide valuable healthcare information, the importance of Search Engine Optimization (SEO) cannot be overstated. It’s the linchpin that enables medical professionals to be discovered online, but it’s also a domain fraught with complexities and fierce competition.

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Illustration of a doctor and different icons for AI, big data, and various medical symbols. AI in content writing.

How AI is Transforming Content Writing

How does Artificial Intelligence (AI) work? Artificial Intelligence (AI) is a technology that aims to replicate human intelligence in machines and enable them to perform tasks that typically require human oversight. In the context of medical content, AI utilizes various techniques and technologies to generate various types of text that are related to the field.

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illustration of AI tools serving a doctor by showing a robotic hand and a human one pointing to digital motives.

Best AI-Powered Tools for Medical Content Writers

In today’s digital age, where information is readily accessible and patient engagement extends beyond the clinic, the demand for high-quality content in the medical field has reached unprecedented levels. Medical professionals, including plastic surgeons and doctors of various specialties, are increasingly recognizing the value of content marketing in connecting with patients, fostering education, and building

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How to Optimize Content for SEO as a Doctor

In today’s digital age, where patients turn to search engines for medical information and services, the role of content SEO has become indispensable for medical professionals. Among these professionals, plastic surgeons, along with other specialized doctors such as dentists, ENTs, and neurosurgeons, find themselves navigating a unique landscape in the online world. The importance of

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Close up to hands of a man holding wooden blocks with icons and the term Engaging Content

How to Create Engaging Content for Your Medical Practice

In the realm of medical expertise, the dissemination of information has progressed far beyond textbooks and pamphlets. Patients, potential patients, and even fellow professionals now engage with healthcare practices through digital channels. This shift underscores the importance of establishing a robust online presence that not only educates but resonates with the audience. From demystifying complex

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