The History of Disability Protections For nearly 60 years, the American government has supported formal measures of equality, so from birth, all people have equal protections that are backed by law. The Civil Rights Act of 1964 explicitly states that it is illegal to discriminate against people based on the following criteria: Sex Religion Color… [Read More]
Internet Marketing Blog
The Importance of Backlinks for SEO
Years ago, SEO (search engine optimization) used to be pretty straightforward: use the right keywords, and the links and traffic will come. These days, it’s gotten a lot more complicated—and in many ways, that’s a good thing. Search engine algorithms have gotten smarter, and it’s no longer effective to simply splash some lists of keywords… [Read More]
What is GDPR Compliance?
The General Data Protection Regulation (GDPR) was approved in April 2016 and implemented on May 25, 2018, to modernize existing laws on data protection in the European Union. The previous laws were constructed and put into effect during the ‘90s before smartphones and portable electronics that support ease of internet accessibility. These personal devices have… [Read More]
The 5 Plastic Surgery Marketing Strategies Your Practice Must Be Doing
At the end of reading this article, you’ll be ready to start a plastic surgery marketing plan. We’re going to go over: 1. Inbound Marketing 2. Email Marketing 3. Search Engine Marketing 4. Content Marketing 5. Audiovisual Content Before I begin, here’s an infographic that summarizes well the concept of inbound marketing: (Image Source) Because… [Read More]
What Is SEO and How Does It Work? The 4 Pillars of Search in 2018
What is SEO? How does it work? And just what exactly do SEOs do all day (if anything)? In this article, we answer just that. By the end, you’ll understand the core components that make up a successful campaign to optimize your online visibility. For many business owners, search engine optimization (SEO) remains a shadowy… [Read More]
Local SEO 101: How You Can Get Found for “Near Me” Searches
Here’s a scenario you might find familiar — you’re driving down the interstate in the middle of nowhere, and someone in the car is hungry/thirsty/has to make a pit stop. You want to find a gas station or a fast food joint nearby . . . but where exactly are you? Thus began the rise… [Read More]
Can I Guest Blog Without it Appearing as if I Paid for Links?
In this contemporary era, many cosmetic doctors have begun to tap into the power of digital marketing. While there are many online advertising trends and techniques you can utilize to advance your business, the use of sound guest blogging tips can be particularly beneficial. However, many business owners shy away from opportunities to write guest… [Read More]
How to use Screaming Frog for SEO?
Screaming Frog is a web crawler that provides a detailed analysis of a website through their URL’s analysis. With this SEO Spider Tool you can analyze different elements that make up a web page to take decisions and optimize SEO. This tool has a free version (with limitations) and a paid version (without limitation) and… [Read More]
Clipping with Clippath and SVG
Clipping images or html elements to be used on a website can be tricky. Like choosing the best color for your website, selecting the right font or the ideal hero image, techniques like clipping images could visually enhance your website. I will explain some of the main aspects to take into account when you are… [Read More]
The 3 Most Important Metrics in Medical SEO
What is SEO about? Getting to the top of Google, right? That seems to be the most common understanding of site optimization. But is it correct? First of all, ‘getting a site number one on Google’ is a meaningless phrase. Get your site number one for what? Presumably it’s to mean positioning well for the… [Read More]