Internet Marketing Blog

Google rankings can make or break a business, and healthcare marketing relies heavily on good feedback to rank website to website to website, especially for the local search results. ENTER: Patient Reviews Patient reviews are critical to local SEO, but patients don’t normally leave a review if the service was good.  Generally, people leave reviews… [Read More]

‘I know my audience. It’s the person that lives in this city, they are between 18-34 and have a household income of…’. Yes, we hear that a lot.  However,  understanding your audience is much more than just knowing where they live and what their income is. You have to understand who they are as an… [Read More]

Facebook: The Early Years Facebook has been one of the most popular social media sites since its inception in the early 2000s and has experienced a few major transformations in its time. While the community used to be education-based, where members were first students from specific colleges and universities, Facebook quickly became more inclusive for… [Read More]

June 3, 2019 – A Day of Two Google Updates On June 2, 2019, the Google Search Liaison Twitter account Tweeted that Google was launching a broad core algorithm update the following day. Danny Sullivan of Google confirmed the beginning and finalization of the process which was completed on June 8th, communication which allowed programs… [Read More]

SEO is the newest form of online reviews, improving search engines and bolstering online reputations. Search engine optimization, however, has also proved to be a sort of “Achilles’ heel” in many a social profile, resulting in a negative search for anyone careless enough to neglect the social profile of themselves or a business. Online reputation… [Read More]

Algorithm Updates – A So-Called Second Edition to Google Florida On March 12, 2019, Google launched what many considered its most transformative’ update since Florida in 2003, and the occurrence was confirmed in a Tweet by Google’s own Danny Sullivan. The first major algorithm update occurred over 15 years prior and earned its handle during… [Read More]

The Internet is always changing. Sometimes, there are surprises—like when one of the largest tech companies in the world finally admitted it couldn’t manage to get an engaged audience for its social network. That network, of course, is—or rather, was—Google+. Launched well after Facebook, the social media platform struggled to gain traction, even with the… [Read More]

When was the last time you stood in line, sat on the bus, or had dinner at a restaurant and didn’t see a single person using their phone? These days, it seems like every American has a smartphone and is using it on a near-constant basis. Because the use of mobile devices has increased so… [Read More]

Written content has dominated the internet since its inception in the 1980s. Over time, the internet has supported more advanced mediums of information-sharing, creating interactive platforms for people to communicate. Social media and mobile devices have given rise to video content, which is quickly becoming the preferred method of data exchange. Many people find it… [Read More]

Understanding the Power of Google Most specialists in search engine optimization (SEO) agree that ranking well in Google is the most important feat a business can accomplish through online marketing. Google is the world’s top search engine, amassing more traffic than any other program. It is therefore helpful to follow Google’s standards for creating great… [Read More]