Blog

So you lost ground in Google’s most recent algorithm update? The enormous one about usability and speed, particularly on mobile? Or perhaps you’re afraid you’re going to, considering it’s still rolling out. Maybe you don’t even know and can’t tell how to even determine whether you have or not. Google provided a few tools to help… [Read More]

Online marketing can offer several amazing benefits for your medical practice. It helps to expand your reach, it can be low-cost, and it’s time-effective if done properly. However, there are a few dos and don’ts that you should keep in mind when executing your digital marketing strategy to make it work even harder for you…. [Read More]

It’s difficult to remember a time before social media existed. Sharing images with friends and family and making new connections online seems as if it’s always been a part of society. However, while the internet has been around since the early ’70s and video sharing, live journals, and chatrooms have been available since 2003, a… [Read More]

Looking at Google Search trends is an easy way to find the hottest topics in the field of medicine at any given time. We can see what’s on people’s minds, how that changes over time and with new information, and watch the rise and fall of the population’s interest in different subjects. We can even… [Read More]

Optimizing for SEO may seem very straightforward once you’ve got a grasp on the basics. Some people think it’s a simple case of using lots of keywords and links; nothing so complex about that, right? What many people don’t know, and what plenty of digital marketing agencies won’t tell you, is that some SEO techniques… [Read More]

How would you like to get more leads for your practice–without spending thousands on ads? The promises of SEO are exciting, but there’s a lot that goes into leveraging this important marketing strategy successfully. What you’re learning about online marketing makes sense until you realize that not all industries can use the same marketing approach. … [Read More]

It’s been said that if you want to hide a piece of information you should put it on the second page of a Google search. Why? Well, statistics suggest that 75% of users won’t ever go past the first page on Google. This means that if you want to ensure your business gets the traffic… [Read More]

Voice search as a concept is not new to us. Technology that could recognize voice existed well before the first cell phone. Last century’s science fiction once imagined voice-activated robotics as being technology for the distant future, but that future is already here. Released as an app in 2010 and integrated into the iPhone 4S… [Read More]

Google regularly changes and makes updates to the algorithms they use to filter out search results. The changes are made to keep search results competitive and make it more difficult to manipulate the results into showing pages that don’t accurately reflect what’s being searched for. These algorithm changes aren’t often announced or explained to the… [Read More]

Medical practices can only thrive with a consistent influx of customers, whether they’re catering to plastic surgery patients, families with children, or patients with specialized medical needs.  However, you don’t have to change the services you offer in order to find success. The challenge is getting your name in front of the demand for your… [Read More]