Internet Marketing Blog

Years ago, SEO (search engine optimization) used to be pretty straightforward: use the right keywords, and the links and traffic will come. These days, it’s gotten a lot more complicated—and in many ways, that’s a good thing. Search engine algorithms have gotten smarter, and it’s no longer effective to simply splash some lists of keywords […]

What is Lead Generation? In the world of online marketing, businesses are tasked with finding customers who might benefit from products or services they offer. While it is now easier than ever to reach audiences by the masses, determining supply and demand in the virtual realm can be difficult. We have done the research for […]

The General Data Protection Regulation (GDPR) was approved in April 2016 and implemented on May 25, 2018, to modernize existing laws on data protection in the European Union. The previous laws were constructed and put into effect during the ‘90s before smartphones and portable electronics that support ease of internet accessibility. These personal devices have […]

In August 1st of 2018, Google’s Medic update swept through search results. It served a heavy blow to many unprepared for this broad core algorithm update.   Health sites were a notable target that tended to be hit harder, hence the ‘Medic Update’ moniker. In the aftermath of basically being google rolled, every digital marketer […]

Social Media is just the newest form of socialization and communication, something necessary for humans from the beginning of civilization.  And while many ‘critics’ of social media and social media marketing hem and haw about the various woes, it doesn’t change the fact that businesses need to adapt and make use of these social media […]

Searching Our Surroundings It was through the advent of portable electronic devices like cell phones and laptop computers that our society completed the transition from an analog world to one that is primarily digitized. It is because of this technology and the evolving internet that commonplace search tools have become obsolete. Gone are the days […]

Every business wants positive reviews, understandably. Why wouldn’t they? In many cases, reviews serve as a sort-of “make-or-break” system woven into many aspects of a business. Realistically, however, we know that only good without the bad looks falsified and will make your business look shady. The best way to legitimize a business, as any business […]

On a global level, people are more attached to their smartphones than ever before, with over one-third of our planet’s population using these intuitive, handheld computers. Through a single mobile device, we can communicate with people around the world, stay current on news in our home country and beyond, experience various forms of entertainment, and […]

Search Engine Optimization is a snazzy, newfangled piece of technology that has all sorts of medical practices reeling, from psychiatrists to plastic surgeons.  How to utilize this online marketing to the fullest is a constant arms race. There are many marketing services to get, many things you can do. Here’s a short list of SEO […]

If you’ve noticed, and you definitely have if you’ve lived in the US long enough, businesses are closing down and clearing out left and right. Kmart. Sears. Toys’R’Us. Recently, Payless Shoes. A lot of businesses are closing for a variety of reasons, none the least of which is that people can basically find whatever they […]