When was the last time you stood in line, sat on the bus, or had dinner at a restaurant and didn’t see a single person using their phone? These days, it seems like every American has a smartphone and is using it on a near-constant basis. Because the use of mobile devices has increased so… [Read More]

Written content has dominated the internet since its inception in the 1980s. Over time, the internet has supported more advanced mediums of information-sharing, creating interactive platforms for people to communicate. Social media and mobile devices have given rise to video content, which is quickly becoming the preferred method of data exchange. Many people find it… [Read More]

Understanding the Power of Google Most specialists in search engine optimization (SEO) agree that ranking well in Google is the most important feat a business can accomplish through online marketing. Google is the world’s top search engine, amassing more traffic than any other program. It is therefore helpful to follow Google’s standards for creating great… [Read More]

“Winning” the SEO game is difficult. That’s by design. Search engines want only the best of the best to sit at the top of their results. Although companies could once count on ranking well in the search results if they stuffed in the right keywords or used shortcuts to get backlinks, that kind of behavior… [Read More]

Patient relationships are the lifeblood of every medical practice, with patient referrals being the most effective form of healthcare marketing. In this age of social media, online reviews are the new word of mouth. But how does one increase patient referrals? How do you pump some of this lifeblood into a business of your own?… [Read More]

The History of Disability Protections For nearly 60 years, the American government has supported formal measures of equality, so from birth, all people have equal protections that are backed by law. The Civil Rights Act of 1964 explicitly states that it is illegal to discriminate against people based on the following criteria: Sex Religion Color… [Read More]

Years ago, SEO (search engine optimization) used to be pretty straightforward: use the right keywords, and the links and traffic will come. These days, it’s gotten a lot more complicated—and in many ways, that’s a good thing. Search engine algorithms have gotten smarter, and it’s no longer effective to simply splash some lists of keywords… [Read More]

What is Lead Generation? In the world of online marketing, businesses are tasked with finding customers who might benefit from products or services they offer. While it is now easier than ever to reach audiences by the masses, determining supply and demand in the virtual realm can be difficult. We have done the research for… [Read More]

The General Data Protection Regulation (GDPR) was approved in April 2016 and implemented on May 25, 2018, to modernize existing laws on data protection in the European Union. The previous laws were constructed and put into effect during the ‘90s before smartphones and portable electronics that support ease of internet accessibility. These personal devices have… [Read More]

In August 1st of 2018, Google’s Medic update swept through search results. It served a heavy blow to many unprepared for this broad core algorithm update.   Health sites were a notable target that tended to be hit harder, hence the ‘Medic Update’ moniker. In the aftermath of basically being google rolled, every digital marketer… [Read More]