At the end of reading this article, you’ll be ready to start a plastic surgery marketing plan. We’re going to go over: 1. Inbound Marketing 2. Email Marketing 3. Search Engine Marketing 4. Content Marketing 5. Audiovisual Content Before I begin, here’s an infographic that summarizes well the concept of inbound marketing: (Image Source) Because […]
Internet Marketing Blog
What Is SEO and How Does It Work? The 4 Pillars of Search in 2018
What is SEO? How does it work? And just what exactly do SEOs do all day (if anything)? In this article, we answer just that. By the end, you’ll understand the core components that make up a successful campaign to optimize your online visibility. For many business owners, search engine optimization (SEO) remains a shadowy […]
3 SEO Tips for Plastic Surgeons
The effectiveness of certain online marketing techniques has changed drastically in 2013. Small businesses and plastic surgery practices may have noticed a significant drop in their Google rankings more recently with major changes in Google’s algorithm. Local search marketing is important in the acquisition of patients, as over 74% of people find their plastic surgeons […]
Local SEO 101: How You Can Get Found for “Near Me” Searches
Here’s a scenario you might find familiar — you’re driving down the interstate in the middle of nowhere, and someone in the car is hungry/thirsty/has to make a pit stop. You want to find a gas station or a fast food joint nearby . . . but where exactly are you? Thus began the rise […]
Shifting Your Internet Strategy Into High Gear: Our Proven Methods
Surgeon’s Advisor uses a comprehensive, well-rounded approach that provides the search engines with what they want, while at the same time providing prospective patients with what they need to become actual patients. As part of our partnership with you, we handle all aspects of your Internet strategy by including a wealth of services. Our strategy […]
Can I Guest Blog Without it Appearing as if I Paid for Links?
In this contemporary era, many cosmetic doctors have begun to tap into the power of digital marketing. While there are many online advertising trends and techniques you can utilize to advance your business, the use of sound guest blogging tips can be particularly beneficial. However, many business owners shy away from opportunities to write guest […]
Snapchat for Plastic Surgery Marketing!
Snapchat is the social media platform that everyone needs to start using. Why? Not only are Snapchat ads being viewed up to a million times a day, their video views are now surpassing Facebook’s! Everyone knows that mobile is the future, so of course 60% of all smartphone users are now on Snapchat. So what do […]
How to use Screaming Frog for SEO?
Screaming Frog is a web crawler that provides a detailed analysis of a website through their URL’s analysis. With this SEO Spider Tool you can analyze different elements that make up a web page to take decisions and optimize SEO. This tool has a free version (with limitations) and a paid version (without limitation) and […]
Clipping with Clippath and SVG
What it is Clippath The Clippath is a CSS property to allow specific a region of an element to show or hide other parts. The portions of the element that are shown or hidden are determined by a clipping path. It works with any element, like a divs, images or even texts. Sintaxis The variety of shapes to […]
Understanding Local SEO for Doctors
One of the most frequent questions we receive is: what can I do about my local SEO? And the honest truth is that local search is one of the biggest headaches in the medical SEO field, specifically due to all of the issues at hand. In my professional opinion, most of this is Google’s fault; […]
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