Getting your business name out there is important for the success of your practice, and we understand. With so many tried and true optimization methods, there are several ways with which to attack your online marketing. Paid advertising and social media are two popular methods of promoting your brand, but local visibility still reigns. Local… [Read More]
Core Web Vitals Many webmasters have been struggling with the fact that their page still shows as a failing URL in the Core Web Vitals dashboard despite the many efforts and fixes. What is happening? We believe is because the number of pages with not enough traffic for Google to collect the data. So it… [Read More]
What ADA means for your website and the role of the Google Accessibility Audit in testing your website and providing the opportunities to enhance the experience for users of assistive technology.
So you lost ground in Google’s most recent algorithm update? The enormous one about usability and speed, particularly on mobile? Or perhaps you’re afraid you’re going to, considering it’s still rolling out. Maybe you don’t even know and can’t tell how to even determine whether you have or not. Google provided a few tools to help… [Read More]
Looking at Google Search trends is an easy way to find the hottest topics in the field of medicine at any given time. We can see what’s on people’s minds, how that changes over time and with new information, and watch the rise and fall of the population’s interest in different subjects. We can even… [Read More]
It’s been said that if you want to hide a piece of information you should put it on the second page of a Google search. Why? Well, statistics suggest that 75% of users won’t ever go past the first page on Google. This means that if you want to ensure your business gets the traffic… [Read More]
Given how important digital marketing has grown, it’s safe to say that it has outperformed any initial expectations it had from the start. With the idea to create a new way to take advantage of potential online consumers, not only has digital marketing done so, it managed to do it as the most cost-effective alternative…. [Read More]
Using digital marketing to attract patients is vital for building a plastic surgeon’s clientele. Although word of mouth referrals are very effective, prospective patients are looking to the internet more than ever before to find the medical professional to assist them in achieving the cosmetic result they desire. The personal nature of altering one’s appearance… [Read More]
Google rankings can make or break a business, and healthcare marketing relies heavily on good feedback to rank website to website to website, especially for the local search results. ENTER: Patient Reviews Patient reviews are critical to local SEO, but patients don’t normally leave a review if the service was good. Generally, people leave reviews… [Read More]
Written content has dominated the internet since its inception in the 1980s. Over time, the internet has supported more advanced mediums of information-sharing, creating interactive platforms for people to communicate. Social media and mobile devices have given rise to video content, which is quickly becoming the preferred method of data exchange. Many people find it… [Read More]
