Google’s search engine is one of the most important websites in the world. If you want to find something (or be found) on the internet, Google can help. But finding the information you need from a search engine is usually a lot easier than helping people find your business. If you own a medical practice,… [Read More]
If you want to make your medical site more visitor-friendly, then it might be time to learn more about it. Automating customer service through chatbots has helped various industries convert website visitors into long-term clients. As a medical professional, you can also reap the benefits of chatbots for your medical services site. With that said,… [Read More]
In 2022, SEO (Search Engine Optimization) is more important and more complex than ever before. In a competitive industry like healthcare, showing up on the first page of search results can make the difference between a fully booked practice and scrambling to find new patients. But is your website up to Google’s standards? Poor page… [Read More]
Patients put a great deal of trust in their doctors. After all, when something goes wrong during a medical procedure, it can have long-lasting consequences. The scariest part, though, is that you can be the best doctor in the world and you still won’t be able to please every patient. Some people have unrealistic expectations,… [Read More]
SEO is always a moving target to some extent. Google is constantly working to make its search engine more effective and helpful for users, which means that marketers need to do some recalculations every time the company updates its powerful algorithms. The November 2021 Google Core Update is now fully rolled out as of December… [Read More]
With the pandemic continuing to rage and affecting the lives of people all over the globe, 2021 looked a lot different than most of us expected. But in the digital marketing and SEO world, it was more or less business as usual. After all, if there’s one thing that’s constant in online marketing, it’s that… [Read More]
The recent change from Google My Business to Google Business Profile is a subtle but necessary shift in how customers and clients interact with your medical practice or any business. Users may be unaware of this change, even when using their smartphones to look up business listings on Google Maps every day. This article will… [Read More]
Getting your business name out there is important for the success of your practice, and we understand. With so many tried and true optimization methods, there are several ways with which to attack your online marketing. Paid advertising and social media are two popular methods of promoting your brand, but local visibility still reigns. Local… [Read More]
Core Web Vitals Many webmasters have been struggling with the fact that their page still shows as a failing URL in the Core Web Vitals dashboard despite the many efforts and fixes. What is happening? We believe is because the number of pages with not enough traffic for Google to collect the data. So it… [Read More]
What ADA means for your website and the role of the Google Accessibility Audit in testing your website and providing the opportunities to enhance the experience for users of assistive technology.
