Internet Marketing Blog

Effective marketing is one of the best tools available to a business, and finding a professional, expert marketing agency can elevate not only your business’s image but also your sales. There are marketing service providers and SEO experts that still make critical mistakes when it comes to creating and promoting web content. Here is a… [Read More]

Many business owners know that they need SEO services to help them generate more traffic to their websites and grow their business online. However, the same business owners that need SEO services often try to secure the lowest pricing. They tend to go with an SEO service provider that offers the same promises other providers… [Read More]

Google updates its search algorithm constantly but ever so often they make significant changes that can really hurt your search ranking. If your practice used to show up high in the search results and you all of a sudden find yourself on page two, there are some things you can do to draw attention back… [Read More]

We’re in the midst of a major extinction event (according to a few scientists and other intellectuals). America has the highest number of mass shootings in the world. The Amazon rainforest is on fire. Real-world crisis after real-world crisis is the norm now, it seems. It’s exhausting in every way, and there seems to be… [Read More]

If you’re not using video as part of your digital marketing strategy, you’re missing out. About 85 percent of internet users in the U.S. watch videos monthly and the demand for video content is increasing. More than half of consumers want to view more video-based content from the brands that they’re familiar with. Video is… [Read More]

Google has previously spoken about what you can do to improve your site if you were hit by an algorithm update. Now, after the most recent June core update, Google has reiterated its position, but this time they added a bit of advice: Focus on putting out strong content.  What Do I Need to Fix?… [Read More]

Instagram is the social media platform of the age, perhaps more so than all other networks we’re familiar with. And being able to utilize the free services of an Instagram profile to benefit your plastic surgery practice is so cost-effective. And even if you don’t quite know how it works, in the years Instagram has… [Read More]

Ah, Instagram feeds. The camera-phone, digital, electronic, supersonic, younger to somewhat-younger generation’s answer to Facebook.  Actually, scratch that. Instagram users are of all ages, all genders, all species even (some animals have social media and feature photos or videos on an Instagram account). While the target audience tends to be between pre-teen to parent-age, social… [Read More]

Fostering a message of inclusion is one of the best ways for a medical practice to achieve patient diversity. It is important to physicians that all patients have equal access to healthcare, but studies have shown that people of color are less likely to trust their provider or perceive a good clinical experience when treated… [Read More]

Google rankings can make or break a business, and healthcare marketing relies heavily on good feedback to rank website to website to website, especially for the local search results. ENTER: Patient Reviews Patient reviews are critical to local SEO, but patients don’t normally leave a review if the service was good.  Generally, people leave reviews… [Read More]