A website is a big responsibility
A good marketing strategy must cater to prospective users across devices
The point is that your optimization efforts need to cater to your audience across all devices and platforms. One of the biggest tools in your arsenal is the use of responsive design for your website. With responsive design, you specifically target different devices and platforms with an optimal experience for each. That means someone on a desktop sees just the right layout for their needs, while someone browsing from a phone has a more streamlined and fast-loading experience.
But a responsive design alone is not enough.
Mobile optimization is rewarded with better rankings
The obsession over mobile optimization results in extremely high scores across the board for our clients using Google’s own speed testing tools. Regularly, we see our competitor’s clients scoring 40s and 50s. We average 95 and even have some sites scoring flat-out 100, which is almost unheard of. This gives you an edge over your competitors because Google is obsessed with mobile as they see the coming wave of mobile utilization and a shift in the advertising spent associated with it.
The power of image search
A while back, Google announced that they would be updating the referral URL to make it easier for brands to determine how much of their traffic originates from image searches, recognizing the importance of traffic generated by images. We created a highly indexable Photo Gallery to not only help you to showcase your before & after photos but to increase your visibility on Google Search. Our clients dominate the first rows of these search results with their images.