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Cosmetic Surgery Marketing - What We Do - Part Four Develop a comprehensive, informative, and professional web site: The 'meat and potatoes' of our efforts on behalf of each client, these web sites usually total over 300 pages, and are continually updated and added to on a regular basis thereafter. In fact, many of our clients have over 700 pages of content, FAQs, photos, procedural information, research, videos, and more. The content is made up of unique, well-written pages optimized for specific search phrases and targeted to specific prospective patients. Not to be confused with doorway pages, gateway pages, or the like, these pages are presented in an informative and professional manner and designed to (1) target a given key phrase, (2) target a specific type of prospective patient, and (3) present the information that each prospective patient is actually looking for. Important to consider is that all components of your web presence should perform a specific task: they should serve to attract someone qualified who is searching for something, and then provide just what they are looking for in an aesthetically-pleasing and informative manner. So, for example, a photo gallery of before-and-after images should be more than just 5 or 10 images in total (as many plastic surgeons currently utilize), but instead, should be hundreds in total, with each photograph focusing on specific patients with whom any given web site visitor can identity. By race, ethnicity, specificity of problem/issue, and more. This way, each prospective patient can find something that is close to their own personal experience, and a stronger emotional bond can be formed. This same strategy applies to questions and answers as well. Over the previous months and years, your own practice has generated great content just by answering questions from your own prospective patients. These should be thorough and comprehensive and cover a broad spectrum of issues, so rather than simply answering the question 'what is the recovery period like' on your web site, you should have 5, 10, or more questions with corresponding answers that address all of the issues associated with the recovery process. It's ultimately about fully educating each and every prospective patient. Once you've attracted someone to your Internet presence, the job is only partly completed. It's then time to provide exactly what that visitor is looking for and answer any questions they could possibly have. Then, once they visit your office for a consultation, you'll certainly have a new patient for your practice. Again, Surgeon's Advisor handles all of this for you, and by doing so, establishes a web presence that attracts prospective patients, provides thorough information, and establishes credibility. Ours is a comprehensive strategy involving many steps:
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A comprehensive doctor website |
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