Content Marketing
What is Content Marketing?
Content marketing is the technique of delivering valuable and relevant content to a specific audience as part of a comprehensive digital marketing strategy.
We are leaders in the field of plastic surgery content marketing. The modern consumer is considering whether or not they want to use your office for their next cosmetic surgery even as they view your website.
If you want your business to stand out from your competitors, you need to have the right mixture of social media blog topics, search engine optimization (SEO) strategies, and clear bang for your buck to catch your prospective patients’ eye and persuade them that you are best the place to go.
When we create content marketing plans, the first thing we consider is strategy. We begin researching with you on your goals, what your clients need and want, and which words or phrases resonate with you and your clients the most. A major part of any successful campaign is having the right keywords. Optimized SEO placement can make or break a business because almost nobody will click all the way to page five when they are looking for a plastic surgeon in their area.
Finally, we are a results-driven company. We want to know what’s working, and just as important, where our strategies can improve. That’s why we look closely at all aspects of the campaign from start to finish to see how we can better reach out to key customers and demonstrate your value to them quickly and effectively.
We want to know if we are giving you the best ROI because that is how we make ourselves a better and stronger partner for you. By working with you from the beginning and having specific targets, we can deliver plastic surgery content marketing tailored to your goals.
Effective content marketing does not exist inside of a vacuum. It uses other traditional and modern mediums as well.
Our content marketing team knows how to blend all areas and disciplines to give your practice what it needs to expand your presence through Digital PR and social media.
Digital PR
Before the internet, your customers had to find you through traditional media outlets. Now, public relations has gone digital and it is more streamlined and direct than ever. Instead of just a standard press release, you can have social media posts, Q & A sessions, blog posts — all of which directly explain the value of your brand and practice to the people you want to reach the most. Best of all, digital PR is not limited to the news cycles of print or television. It can be reached by customers anytime, anywhere.
OUR CLIENTS’ SUCCESS
Client Case Studies
Dr. Jeffrey Epstein
“Dear Robert. Before I leave for the 3 day weekend, I want to just write a letter of reference for you. What can I say, other than you have got to be one of the most talented, hard-working, devoted consultants with whom I have ever worked.”
More Details about this caseBenefits to You
- Our content marketing team will help you guide conversations with clients before and after procedures
- Join the 24/7 News Cycle Online
- Place your news right on the websites your clients see the most
- Use multimedia content as well as print to educate and make PR releases more interactive
Social Media
The importance of social media has been repeated over and over again so there is no need to repeat its praises here. What matters to you is how that impacts your content marketing plans. People today want to interact with and feel a part of the culture of a business, whether it is a shoe store or a cosmetic surgeon’s office.
Why Social Media Is Important
- It’s where people are: young, and increasingly, older people spend nearly as much time on social media as they do watching TV.
- It’s interactive: people can ask questions, post ideas, share stories, etc.
- Social Media Blog Topics are a great way to teach people more about your practice and develop a relationship with your potential clients.
