Content is king. When it comes to creating a marketing plan for plastic surgeons, we develop detailed and specific content marketing strategies for doctors like you. You know the types of clients and patients you want to serve; we know how to make your practice appeal to them the most.
What is Content Marketing?
Content marketing is the technique of delivering valuable and relevant content to a specific audience as part of a comprehensive digital marketing strategy.
We are leaders in the field of plastic surgery content marketing. The modern consumer is considering whether or not they want to use your office for their next cosmetic surgery even as they view your website. If you want your business to stand out from your competitors, you need to have the right mixture of social media blog topics, search engine optimization (SEO) strategies, and clear bang for your buck to catch your prospective patients’ eye and persuade them that you are best the place to go.
When we create content marketing plans, the first thing we consider is strategy. We begin researching with you on your goals, what your clients need and want, and which words or phrases resonate with you and your clients the most. A major part of any successful campaign is having the right keywords. Optimized SEO placement can make or break a business because almost nobody will click all the way to page five when they are looking for a plastic surgeon in their area.
Finally, we are a results-driven company. We want to know what’s working, and just as important, where our strategies can improve. That’s why we look closely at all aspects of the campaign from start to finish to see how we can better reach out to key customers and demonstrate your value to them quickly and effectively. We want to know if we are giving you the best ROI because that is how we make ourselves a better and stronger partner for you. By working with you from the beginning and having specific targets, we can deliver plastic surgery content marketing tailored to your goals.
Effective content marketing does not exist inside of a vacuum. It uses other traditional and modern mediums as well. Our content marketing team knows how to blend all areas and disciplines to give your practice what it needs to expand your presence through Digital PR and social media.
Digital PR
Before the internet, your customers had to find you through traditional media outlets. Now, public relations has gone digital and it is more streamlined and direct than ever. Instead of just a standard press release, you can have social media posts, Q & A sessions, blog posts — all of which directly explain the value of your brand and practice to the people you want to reach the most. Best of all, digital PR is not limited to the news cycles of print or television. It can be reached by customers anytime, anywhere.
Dear Robert. Before I leave for the 3 day weekend, I wanted to just write a letter of reference for you. What can I say, other than you have got to be one of the most talented, hard-working, devoted consultants with whom I have ever worked. You’re professional, and a true perfectionist – no one less than you could have delivered half of what you have done for my internet presence. Your company is as good as it gets in my book. Remember those early days of working together? I kept on telling you: don’t tell me you can do that, I just don’t believe it given my prior experiences with website optimizers. Well, Robert – you told me and it really came true. I am recognized as one of the three most prominent hair transplant specialists on the web, with a lot of that exposure due to you. I also think it’s great that I have become the leading provider of eyebrow transplantation in the United States – something I didn’t even focus on before working with you. When you suggested moving aggressively, I didn’t know what to make of it. Now, I perform multiple eyebrow cases every week. As far as I’m concerned, you created an entire new niche for me. Surgeries are up from 300 to over 500 procedures per year. 50% of my patients now come from the Internet, six procedures directly from the web per week. To me, these results are nothing short of spectacular. Please have anyone contact me directly if they have any further questions. And it is a pleasure to write this, for I cannot praise you enough.
When we create digital PR content for you, we are able to speak directly to your audience. This lets you have a conversation with your patients and clients both inside and outside of the office and explain to them in depth why you are the best choice for their plastic surgery operation.
When we create your digital PR content, it is only half of the puzzle. Once it has been created, you can see almost in real time the importance of social media and the effect it has on reaching out to your audience. Digital PR content should be shared on all of your social networks so it can be viewed and shared further by your patients.
Benefits to You
- Our content marketing team will help you guide conversations with clients before and after procedures
- Join the 24/7 News Cycle Online
- Place your news right on the websites your clients see the most
- Use multimedia content as well as print to educate and make PR releases more interactive
Social Media
The importance of social media has been repeated over and over again so there is no need to repeat its praises here. What matters to you is how that impacts your content marketing plans. People today want to interact with and feel a part of the culture of a business, whether it is a shoe store or a cosmetic surgeon’s office.
More than ever, the old phrase, “it’s not what you know, but who you know,” is proving itself to be true. Through word-of-mouth conversations online, your own patients can drive the plastic surgery content marketing forward and share their experiences using your social media platforms.
Social media blog topics are a place for you to put a personal spin on your work. People want to know why and how your practice is going to make their lives better, and through blog posts you can explain it to them in terms they can understand and relate to. It also gives practices a chance to explain about new and popular trends and spark interest in things people may have never heard of before.
Why Social Media Is Important
- It’s where people are: young, and increasingly, older people spend nearly as much time on social media as they do watching TV.
- It’s interactive: people can ask questions, post ideas, share stories, etc.
- Social Media Blog Topics are a great way to teach people more about your practice and develop a relationship with your potential clients.
When we do marketing for plastic surgeons, it is important that we do it right. With our team of experts in content marketing, digital PR, and social media, we can mix and match all the platforms to deliver the value of your services directly to the people you want to contact the most. Through digital PR we can send news and updates directly to your target audience without waiting for the news to catch up with you, and through social media we can share stories and engage your audience.
If you want high quality, valuable interaction with your customers through our content marketing team, we will help you develop the exact marketing approach your business needs.