I have been focusing my efforts on Google but I know things have changed. What isthe difference with things today?
You are right, the days of focusing just on Google are over. These days, it's a lot harder. You have Google - but even there, there's more - now you have organic, universal, images, and of course places. What's more, you have to focus on realtime search as well. Plus, you have your reputation to worry about, your name space, the local ecosystem, and more. Then, of course, you have your social media strategy - including Facebook, Twitter, and now even Google+.
When it comes to reaching your patients and prospective patients, the term “content marketing” might come up fairly often. This strategy could help to drive your practice to the next level, attracting and maintaining a wider audience. But what is … Continue reading
Internet marketing is an effective way to promote a business. Potential clients have access to a wealth of information presented in a clear, effective format. They are able to learn about services offered, and can perform research on topics that … Continue reading
Before the dawn of the internet, the world of marketing, advertising, and patient acquisition looked very differentfrom what you’ll find today. Luckily for aesthetic surgeons in today’s marketplace, the internet is alive and well, offering you a multitude of opportunities … Continue reading
By now, it seems like everyone has a website and everyone has a blog, or two. Have we reached a tipping point where blog content gets lost in the masses? Or can your blog still make an impact? The answer … Continue reading
Yes, by now, every individual and every business seems to have a website all their own. It’s become a must-have line entry on every business card, tucked right between your fax number and your email address. With so many pages … Continue reading