I have been focusing my efforts on Google but I know things have changed. What isthe difference with things today?
You are right, the days of focusing just on Google are over. These days, it's a lot harder. You have Google - but even there, there's more - now you have organic, universal, images, and of course places. What's more, you have to focus on realtime search as well. Plus, you have your reputation to worry about, your name space, the local ecosystem, and more. Then, of course, you have your social media strategy - including Facebook, Twitter, and now even Google+.
Just as you wouldn’t perform a rhinoplasty on a patient with whom you’ve never consulted, you shouldn’t create a website without considering what your prospective readers are looking to find. If you don’t understand your online audience – who may … Continue reading
When you first set up your practice, you were no doubt thinking about being seen by prospective patients. Every decision you made was an effort to increase this visibility: the location of your clinic, your signage, your business card, your … Continue reading
For many patients, choosing a plastic surgeon is sometimes a more difficult chore than deciding what results they want to see from their procedure. Why? Patients are beginning to understand that the quality of a surgeon’s work and his or … Continue reading
SEO is one of those internet buzz words (or abbreviations) that most people don’t fully understand. We all know that Search Engine Optimization is a good thing, but how exactly does one apply it properly? And why should we bother? … Continue reading
Another term for White Hat SEO is Ethical SEO, or Ethical Search Engine Optimization. This online practice for promoting a business is seen as fair to a consumer, as information is presented in a more straightforward way. A website will … Continue reading