I have been focusing my efforts on Google but I know things have changed. What isthe difference with things today?
You are right, the days of focusing just on Google are over. These days, it's a lot harder. You have Google - but even there, there's more - now you have organic, universal, images, and of course places. What's more, you have to focus on realtime search as well. Plus, you have your reputation to worry about, your name space, the local ecosystem, and more. Then, of course, you have your social media strategy - including Facebook, Twitter, and now even Google+.
When your practice entered the world of the Internet, you were probably confused, but willing to take the plunge to reach new prospective patients. Building readership and viewership online can take a little time, but the more people who stumble … Continue reading
When you were training for your medical degree, you probably didn’t give much thought to marketing, website presence, or search engines. Some of these terms have only been developed in the last decade or two and they’re certainly not common … Continue reading
Your practice’s reputation hugely influences its ultimate success or failure. How your prospective patients view your practice, think about your results, and believe in your experience can encourage the picture they paint of your practice to other potential clients. Your … Continue reading
When you’re developing blog content for your plastic surgery practice’s website, it’s important to diversify your topics and be creative in how you discuss them. Your blog posts can serve many purposes: to inform your patients, to attract new patients, … Continue reading
Trends are nothing new in the world of plastic surgery, but how can you tell which ones have staying power? Which surgical trends are worth mentioning to your patients? And more importantly, which trends should be discussed on your website … Continue reading