I have been focusing my efforts on Google but I know things have changed. What isthe difference with things today?
You are right, the days of focusing just on Google are over. These days, it's a lot harder. You have Google - but even there, there's more - now you have organic, universal, images, and of course places. What's more, you have to focus on realtime search as well. Plus, you have your reputation to worry about, your name space, the local ecosystem, and more. Then, of course, you have your social media strategy - including Facebook, Twitter, and now even Google+.
When you’re developing blog content for your plastic surgery practice’s website, it’s important to diversify your topics and be creative in how you discuss them. Your blog posts can serve many purposes: to inform your patients, to attract new patients, … Continue reading
Trends are nothing new in the world of plastic surgery, but how can you tell which ones have staying power? Which surgical trends are worth mentioning to your patients? And more importantly, which trends should be discussed on your website … Continue reading
You’re a highly trained, board certified plastic surgeon, probably with a specialty area and a unique set of skills that brings your patients back again and again. You know where your strengths and weaknesses are, what procedures you’ve performed the … Continue reading
While word-of-mouth, billboards, print ads, fliers, and commercials still have their place in the plastic surgery advertising world, the digital age is really shaking up how plastic surgeons reach new patients. Not surprisingly, a profession that is largely based on … Continue reading
Because your prospective patients are looking to your website for information, it’s a natural tendency to want to provide them with all the information they could want, and then some! For many small businesses, plastic surgery clinics included, it’s hard … Continue reading