I have been focusing my efforts on Google but I know things have changed. What isthe difference with things today?
You are right, the days of focusing just on Google are over. These days, it's a lot harder. You have Google - but even there, there's more - now you have organic, universal, images, and of course places. What's more, you have to focus on realtime search as well. Plus, you have your reputation to worry about, your name space, the local ecosystem, and more. Then, of course, you have your social media strategy - including Facebook, Twitter, and now even Google+.
Last year we saw some significant changes in the world of SEO, particularly with Google’s search engine algorithm. These changes have required marketers to adjust their way of doing things and forced them to learn some handy new tricks. If … Continue reading
Google+ is fairly new to the social media game with its inception occurring only a couple years ago in 2011. However, unlike other social networking sites, like Facebook and Twitter, Google+ is fully integrated with Google’s search engine, making it … Continue reading
Have you ever wondered how seriously Google takes their guidelines? If you’ve ever considered resorting to black hat or gray hat SEO techniques, you better think twice. Even the big kids are not immune. Irwin Mitchell, a prominent firm of … Continue reading
Consider your website to be like the cover of a book. Despite the fact you’ve doubtless heard the old saying, “Don’t judge a book by its cover,” hundreds of times, the fact is that everyone does it. How else would … Continue reading
In the past, newer websites have found it difficult to compete with the sites that have been using SEO techniques for several years and have developed a strong standing in search results. But, in 2014, the tides are turning. Today’s … Continue reading