I have been focusing my efforts on Google but I know things have changed. What isthe difference with things today?
You are right, the days of focusing just on Google are over. These days, it's a lot harder. You have Google - but even there, there's more - now you have organic, universal, images, and of course places. What's more, you have to focus on realtime search as well. Plus, you have your reputation to worry about, your name space, the local ecosystem, and more. Then, of course, you have your social media strategy - including Facebook, Twitter, and now even Google+.
Any internet marketing plan worth carrying out today includes engaging people on Facebook and other social media platforms. For internationally known brands, this is a bit easier. For a plastic surgery practice, it can require more effort and careful planning. … Continue reading
Google revealed its latest algorithm on September 26th at its 15 anniversary event. The algorithm is called “Hummingbird” and it is considered among the biggest changes in the last several years, making a huge impact on searches worldwide. Perhaps surprising … Continue reading
You may think twice next time you turn to Yelp for reviews. It has recently been revealed by a Harvard Business School study that nearly 20% of Yelp business reviews are fraudulent. With an increase in digital marketing, and a … Continue reading
The draw of Google+ is the ability to share information with subsets of your social group. Google+, the Google-operated social networking service, has recently added new privacy controls that are of interest to business owners. These controls offer users a … Continue reading
Google’s Webmaster Guidelines are designed to help the search engine find, index, and rank your website. Violation of Google’s Webmaster Guidelines can negatively impact your standing in search results, and may even lead to your page’s removal from the search … Continue reading