I have been focusing my efforts on Google but I know things have changed. What isthe difference with things today?
You are right, the days of focusing just on Google are over. These days, it's a lot harder. You have Google - but even there, there's more - now you have organic, universal, images, and of course places. What's more, you have to focus on realtime search as well. Plus, you have your reputation to worry about, your name space, the local ecosystem, and more. Then, of course, you have your social media strategy - including Facebook, Twitter, and now even Google+.
While word-of-mouth, billboards, print ads, fliers, and commercials still have their place in the plastic surgery advertising world, the digital age is really shaking up how plastic surgeons reach new patients. Not surprisingly, a profession that is largely based on … Continue reading
Because your prospective patients are looking to your website for information, it’s a natural tendency to want to provide them with all the information they could want, and then some! For many small businesses, plastic surgery clinics included, it’s hard … Continue reading
When prospective patients are looking for the right plastic surgeon to perform their procedure, do you know what they want to see? Your practice’s website is an essential tool for attracting new patients to schedule consultations with you. If you’re … Continue reading
Just as you wouldn’t perform a rhinoplasty on a patient with whom you’ve never consulted, you shouldn’t create a website without considering what your prospective readers are looking to find. If you don’t understand your online audience – who may … Continue reading
When you first set up your practice, you were no doubt thinking about being seen by prospective patients. Every decision you made was an effort to increase this visibility: the location of your clinic, your signage, your business card, your … Continue reading