I have been focusing my efforts on Google but I know things have changed. What isthe difference with things today?
You are right, the days of focusing just on Google are over. These days, it's a lot harder. You have Google - but even there, there's more - now you have organic, universal, images, and of course places. What's more, you have to focus on realtime search as well. Plus, you have your reputation to worry about, your name space, the local ecosystem, and more. Then, of course, you have your social media strategy - including Facebook, Twitter, and now even Google+.
Last fall Google put out a white paper, "Mobile Path to Purchase," whose "Five Key Findings" can be distilled, really, down to one: Small screens are big e-commerce portals. Or is it "m-commerce" these days? The migration of Internet traffic … Continue reading
Web surfers looking for information on cosmetic surgery are common enough, day in and day out, that Google has no trouble returning relevant search results (and ads) based on just a word, or perhaps two or three, typed into a … Continue reading
Social Media Networks: Which, and How Many, Do You Need? Surgical practices increasingly live online and on social media platforms. Surgeons can be found posting bulletins on Twitter, engaging potential clients on Facebook, hosting video hangouts on Google +, and … Continue reading
Social media marketers know that one errant tweet can undo a lot of painstaking good work. Just ask the New York City Police Department or US Airways. While their recent online mishaps — ok, outright public relations disasters — were … Continue reading
So an unhappy patient just clobbered your surgery practice on Yelp. Or another one of the customer review sites that have sprouted online like mushrooms. What can you do? The question isn’t rhetorical. Research confirms that online reviews — positive … Continue reading