I have been focusing my efforts on Google but I know things have changed. What isthe difference with things today?
You are right, the days of focusing just on Google are over. These days, it's a lot harder. You have Google - but even there, there's more - now you have organic, universal, images, and of course places. What's more, you have to focus on realtime search as well. Plus, you have your reputation to worry about, your name space, the local ecosystem, and more. Then, of course, you have your social media strategy - including Facebook, Twitter, and now even Google+.
Before the dawn of the internet, the world of marketing, advertising, and patient acquisition looked very differentfrom what you’ll find today. Luckily for aesthetic surgeons in today’s marketplace, the internet is alive and well, offering you a multitude of opportunities … Continue reading
By now, it seems like everyone has a website and everyone has a blog, or two. Have we reached a tipping point where blog content gets lost in the masses? Or can your blog still make an impact? The answer … Continue reading
Yes, by now, every individual and every business seems to have a website all their own. It’s become a must-have line entry on every business card, tucked right between your fax number and your email address. With so many pages … Continue reading
When the social media frenzy began, the very manner in which people communicate was forever altered. The ripple effect has touched us all on personal and professional levels, across every industry. In the medical field, including the plastic surgery industry, … Continue reading
Here at Surgeon’s Advisor, we understand that the opinions ofplastic surgery patientscan appear indefinitely online. Patient experience has been the key to understanding a successful Internet marketing strategy. Read on to learn some tips that help ensure patient satisfaction so … Continue reading