I have been focusing my efforts on Google but I know things have changed. What isthe difference with things today?
You are right, the days of focusing just on Google are over. These days, it's a lot harder. You have Google - but even there, there's more - now you have organic, universal, images, and of course places. What's more, you have to focus on realtime search as well. Plus, you have your reputation to worry about, your name space, the local ecosystem, and more. Then, of course, you have your social media strategy - including Facebook, Twitter, and now even Google+.
SEO is one of those internet buzz words (or abbreviations) that most people don’t fully understand. We all know that Search Engine Optimization is a good thing, but how exactly does one apply it properly? And why should we bother? … Continue reading
Another term for White Hat SEO is Ethical SEO, or Ethical Search Engine Optimization. This online practice for promoting a business is seen as fair to a consumer, as information is presented in a more straightforward way. A website will … Continue reading
When it comes to reaching your patients and prospective patients, the term “content marketing” might come up fairly often. This strategy could help to drive your practice to the next level, attracting and maintaining a wider audience. But what is … Continue reading
Internet marketing is an effective way to promote a business. Potential clients have access to a wealth of information presented in a clear, effective format. They are able to learn about services offered, and can perform research on topics that … Continue reading
Before the dawn of the internet, the world of marketing, advertising, and patient acquisition looked very differentfrom what you’ll find today. Luckily for aesthetic surgeons in today’s marketplace, the internet is alive and well, offering you a multitude of opportunities … Continue reading