At the end of reading this article, you’ll be ready to start a plastic surgery marketing plan. We’re going to go over: 1. Inbound Marketing 2. Email Marketing 3. Search Engine Marketing 4. Content Marketing 5. Audiovisual Content Before I begin, here’s an infographic that summarizes well the concept of inbound marketing: (Image Source) Because […]
Shifting Your Internet Strategy Into High Gear: Our Proven Methods
Surgeon’s Advisor uses a comprehensive, well-rounded approach that provides the search engines with what they want, while at the same time providing prospective patients with what they need to become actual patients. As part of our partnership with you, we handle all aspects of your Internet strategy by including a wealth of services. Our strategy […]
Snapchat for Plastic Surgery Marketing!
Snapchat is the social media platform that everyone needs to start using. Why? Not only are Snapchat ads being viewed up to a million times a day, their video views are now surpassing Facebook’s! Everyone knows that mobile is the future, so of course 60% of all smartphone users are now on Snapchat. So what do […]
What are the 5 top marketing trends I should focus on in 2016
Top Five: 2016 Marketing Trends The marketing plan that you create today won’t be the best plan for your plastic surgery practice a year from now. For your business to benefit the most from your marketing efforts, you must make certain that your strategy evolves with changes in the interests, needs, and buying trends of […]
Instagram as a Marketing Tool
If you’re not on Instagram, you should be. Maybe posting daily selfies and pictures of your kids or pets isn’t your thing, but with over 150 million users and growing, Instagram is also a viable marketing tool. Yes, the average person uses the social media platform for sharing personal photos and videos, but so too […]
Marketing for 2013 & Beyond
The year 2013 marks the rise of the marketing content creator and the year when this previously undervalued creative talent and resource assumes his and her rightful role as an equal in marketing campaigns. That is the view of Jason Miller of copyblogger.com, who sees 2013 as a grand merger of content, social, search, and […]
Marketing Plastic Surgery Practices With Interior Pages
Your homepage isn’t the end all, be all of your website or your plastic surgeon marketing plan. In fact, whether you optimize all your pages or not, the search engines still index all of the pages in your site and not just your homepage. It’s just as likely for a visitor entering your website via […]
Marketing for Plastic Surgeons – Lost In Cyberspace
It’s easy to forget that search engines index more than just a site’s homepage. In fact, multiple pages within a site, if not all of them, become part of a search engine’s database. Depending on a user’s search term, they may be just as likely to enter your site from somewhere within its many pages […]
Text Is Important Too – Cosmetic Surgery Marketing Advice
There are many, many elements of a website that help to determine its success. Most people are aware of the importance of a site’s design, its navigation, and the content. What some fail to realize, however, is that the text can actually have a big impact, either positive or negative. This include the style, font, […]
Marketing and Professional Websites
When marketing cosmetic surgery practices on the Internet, creating a professional website is essential. Cosmetic surgery is not only a ‘large ticket item’, it’s also a decision which most potential patients weigh very carefully. If you, your practice and your website don’t convey a sense of professionalism, your practice will suffer. When it comes to […]
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