Over the years, we have been surprised to see just how few good plastic surgery photo galleries there are for popular content management systems like WordPress, Joomla, and Drupal. In fact, it seems like most of these photo gallery plugins are geared towards boutique artists and the like. They do not take into account the needs of aesthetic practitioners and their staff. If you think about it, though, you’ll realize that you have a very unique set of needs compared to other businesses. You need to maintain HIPAA compliance while presenting evidence of the quality of your work to prospective patients. You need to be able to manage your gallery easily and efficiently, which requires a specialized back end, and you need to be able to present everything in a mobile friendly manner that adheres to Google’s standards. It’s a big set of requirements that are not readily addressed by existing technologies on the market today.
Building an Optimal Solution for Plastic Surgeons
We saw these problems and began building a solution in 2014. We are happy to say that today we have a fantastic solution for before-and-after patient photos and videos, one that is mobile optimized, and focused on incredible search engine rankings through image search. Importantly, we focused our efforts on WordPress because it is a robust platform supported by many, it is open source, and it enables you to contribute to the community while building your own unique and innovative solutions.
Incredible Results in Google Image Search
The results have been truly remarkable. Today, we have clients who, when you search from the regular Google search page, have their patient photos showing at the top of all the other results. If you go into Google images, it gets even more amazing: often times 60% of the first page of Google image search results are made up of before-and-after photos of our client websites.
Advanced Features for Search Engines, Patients, and Your Staff
So what exactly have we done? Well, as already mentioned we started with WordPress and we built a plugin that can be leveraged by WordPress sites fast and easily. Then, we created a very easy to use back end that provides the type of administration that our clients have been asking for. You can drag-and-drop patient photos, upload photos from your own computer, reorder photos to show newer ones first, and add categories as your practice expands. What’s more, for those clients who have many photos, you can even incorporate travel search-like features that enable prospective patients to find patients like themselves. They can choose criteria for gender, age, issue, procedure, and more.
Giving Google What it Wants to Build a Great Plastic Surgery Site
After developing in WordPress, we focused all of our efforts on adhering to the standards set forth by Google beginning. These standards largely revolve around mobile optimization and speed. So we made sure that we were incorporating structured markup that lets Google read better understand the intent and content of these photos; alongside fast and efficient code for speed and ease-of-use; and an extreme level of user-friendliness on mobile devices. The combination of those items results in a fantastic photo gallery that is giving Google what it wants while at the same time giving patients what they’re looking for. Google rewards our clients with this photo gallery by providing outstanding search results.
Advanced Plastic Surgery Before and After Photo Gallery Features
This photo and video gallery solution also allow copy and paste from other sources, embedding YouTube videos, and more. And it has a few other nifty features as well. For instance, if you search for patient photos often enough, you’ll find many stranded before-and-after photos in Google image search. Imagine you’re a patient and you’re looking for photos that show before-and-after rhinoplasty. Well many times, patients wind up finding only the before photo. Or perhaps only the after photo. That is not optimal. So we added to our back end the ability for practices to upload individual before-and-after photos, but automatically combine them on the fly for Google so that the before and the after are always shown together in Google image search. The result is an extremely optimized photo gallery that helps you get results for both patients and search engines alike.
We pride ourselves on our before and after photo galleries and our ability to leverage Google Image Search to help find you patients. To learn more about these services, and others, contact us today or call at 305.763.8011.