- Digital Marketing
- Search Engine Optimization (SEO)
- Google Image Search Marketing and Before and After Patient Photos
- Structured Markup and Rich Snippets
- Local Search Marketing
- Citation Acquisition
- Namespace Optimization
- Mobile Optimization
Digital Marketing for Physicians and Plastic Surgeons
Mobile Optimization for Medical Website Design
You’ve probably heard all the headlines by now: Mobile makes up 50% of all website traffic or mobile purchases exceeded those on the desktop this holiday. Well it’s true. Mobile, including smart phones and tablets alike, is becoming more and more important every day. In the last year or so we have seen mobile visitors to our client websites outpace desktop visitors. Clearly, those mobile visits are important.
Responsive Design in Medical Marketing
Responsive design is a web design methodology that enables you to create one site that lays out optimally for prospective patients and users on a variety of different devices and platforms. Traditionally, the focus is on smart phones, tablets, and desktop, enabling each user to have an optimal experience. Responsive design is Google’s preferred method of mobile optimization, and while a bit technically complex, it does ensure that each and everyone visiting your site has the best experience possible.
Conversion Rate Optimization for Plastic Surgery
Getting prospective patients to visit your website or another one of your digital assets is only half the battle, an important half, certainly, but still, only half. What about the other half? How do you increase your chances of visitors turning into leads? Into taking action? That is an art and a science unto itself. We call it conversion rate optimization and it is the combination of multiple strategies designed to convert more website visitors into actual leads.
Email Marketing for Medical Practices
One of the things we’ve seen that separates the truly successful practices from the moderately successful practices is an extensive use of email marketing. Savvy plastic surgeons know that their database of past patients and prospective patients represent a gold mine of opportunity if leveraged properly. Email marketing is a great way of staying in touch with your patient base and ensuring that each and every month’s surgical calendar is full. We have partnered with one of the largest broadcast email providers in the world and with our agency account we are sending out scores of emails to millions of patients every month.
Reporting, Analytics, and Your Medical Practice
Do you know what’s happening with your website and web strategy? Is it working? Are you spending the right amount of money? Should you be spending more money or less? Where are your patients coming from? Do they fnd you on the web or are they coming from doctor referrals? If you have multiple sites and lots of web properties do you know which ones are working and which ones aren’t?
Search Engine Optimization (SEO) for Medical Practitioners
For many years, search engine optimization, or SEO, has been the primary tool utilized by plastic surgeons to get patients online. Ten or 15 years ago, SEO was much easier. You really only had to focus on how many times you used a phrase on a page to get results. We like to refer to those as the good old days! It was really amazing. For a time, in fact, we had the most visible clients in their respective procedural areas on the entire planet Earth.
Google Image Search Marketing and Before and After Patient Photos
Over the years, we have been surprised to see just how few good plastic surgery photo galleries there are for popular content management systems like WordPress, Joomla, and Drupal. In fact, it seems like most of these photo gallery plugins are geared towards boutique artists and the like. They do not take into account the needs of aesthetic practitioners and their staff. If you think about it, though, you’ll realize that you have a very unique set of needs compared to other businesses.
Local Search Marketing for Physicians
For the last couple years local search optimization has become an increasingly important strategy for digital marketers, one that should be leveraged by plastic surgeons and aesthetic practitioners alike. Local search is where you’ll often see results within a map and pushpins and sometimes star reviews for the top listed practices.
Medical Marketing Consulting
Surgeon’s Advisor provides a variety of strategic consulting services geared toward medical marketing, particular digital marketing. We provide different strategic consulting options at two different levels: the management level and the executive level. At the management level, we offer strategic consulting in digital marketing, practice management, and web development. At the executive level, from our CEO Robert Baxter, the focus is on advanced digital marketing and cutting-edge, next generation web strategies.
Medical Systems Integration
Surgeon’s Advisor is particularly capable in the field of software development for the medical industry. We have been developing software solutions for medical practices and companies servicing the medical space for nearly 20 years. Most SEO companies, and most web design companies as well, do not have a strong emphasis on software development. We, on the other hand, came about through the melding of software development and digital marketing nearly two decades ago.
Web Support for Medical Professionals
When he founded the company nearly 15 years ago, Robert Baxter listened to what aesthetic practitioners had to say about digital marketing companies already providing services. He heard similar feedback from many physicians who had some strong opinions about what was good and bad in the industry. One of the things he heard again and again was that doctors and their staff were tired of waiting days and often weeks for small changes to their website.
While vendors and clients begin relationships hoping for the best, and anticipating a long-term, mutually beneficial partnership, they don’t always work out that way. In fact, in today’s fast-paced, constantly changing environment, we see companies come and go from year to year. With each change in vendor comes a change in plans, and sometimes that can mean starting at the very beginning with a change in website hosting and management.
WordPress Integration and Optimization for Physicians
While our firm has published a variety of websites using many back end solutions and programming languages, including Drupal, Joomla, HTML, Cold Fusion, and more, we made the choice to standardize our efforts on WordPress for a variety of reasons. WordPress is both powerful and capable. It is widely adopted and supported by a robust developer community.