What is Digital Marketing?
Plastic surgery digital marketing, provided at a great ROI, is a powerful strategy for growing your medical practice online and getting more patients. Known also as online marketing or Internet marketing, it is a series of medical marketing strategies, tools, tactics, and techniques to get your practice noticed and spark the interest of prospective patients.
How Does Digital Marketing Work for Your Aesthetic Medical Practice?
Here’s a secret: digital marketing is no different from any other kind of marketing! Medical marketing is applied psychology; simply a strategy designed to grow your plastic surgery practice based on how prospective patients think.
Outbound vs. Inbound Marketing
There are two types of digital marketing online:
- Outbound marketing services “push” your products to patients through interruptive means. Outbound marketing methods include banner ads, email, and pay-Per-click Advertising (ppc). You go to them.
- Inbound marketing services “pull” prospective patients to your practice by aligning with their interests. Inbound marketing methods include search engine optimization, internet marketing, reputation management, newsletter signup, social media marketing, content marketing, and even aspects of website design.
A sound marketing strategy will use both types of digital marketing services to improve traffic to your website, increase your online presence, earn your patients trust, and grow your plastic surgery practice.
Location, Location, Location! The Necessity of Good Search Engine Optimization
A smart medical marketing campaign will use a mix of both inbound and outbound marketing, as fits their needs. There is no doubt that the internet is tailor-made for inbound marketing like no other medium before. People no longer wait to find the best plastic surgeon or clinician in their area; they just do a quick search. Everyday over 3 billion searches are made on Google alone!
For your online presence to capitalize on these searches, you need prime real estate in the search engines. You want to show up for quality keywords – those relevant search terms that receive the highest amount of searches.
Getting on page 1 of Google for a plastic surgeon isn’t easy, but we know how it’s done, and that’s why our digital marketing agency has been helping plastic surgery practices for over 15 years.
Getting Connected: Content Marketing and Social Media
“Content Is King” is a common refrain amongst digital marketing agencies because it speaks to the importance of creating content marketing to get links, press releases, and visibility from other websites. But how do you get those links? By networking. In an effort that we call ‘digital public relations’, we connect medical practices to likely online allies — journalists, local organizations, and bloggers looking for the kind of expertise and industry prominence that our medical practice clients possess.
We also put you in direct contact with your own patients, through the ever-expanding reach of social media. Creating profiles for sites such as Facebook, Twitter, and Pinterest is one thing; creating a vibrant hub where those interested in your services, your expert information, or even your brand personality can check in, engage with, and share among their friends.
Looking to get started? Let Surgeon’s Advisor show you how. Learn more about Digital PR and Social Media
Perception is Everything: The Facts about Reputation Management
Not worried about what others think about you? In life, it’s an admirable trait. Online, it can be a path to disaster. Here are some sobering statistics:
- 65% of Internet users view online search as the most trusted source of information about businesses
- 79% of consumers equate online reviews and personal recommendations, and give each the same weight
- 63% of consumers will hear something 3 times — and believe it.
And whether it’s a dissatisfied patient, a disgruntled employee, or just a loose cannon, a single individual can do real damage to your online presence – and to your medical practice itself – with the touch of a few buttons.
What can you do about it, and how can you protect yourself from future attacks? Surgeon’s Advisor is a recognized expert in the field of medical reputation management. Learn more about Online Reputation Management Services.