A Word About Digital Marketing
Digital marketing is a challenging field that covers an array of online strategies, from compliant website design and social media, to link building, SEO, and more. The ultimate goal is to drive more patients to your practice. By leveraging the internet, you can convert online visitors to actual patients, generating revenues at a fantastic ROI.
Sound promising? It is, but the truth is that your online visibility and your ability to attract new patients and grow your business is only as successful as your digital marketing strategy. What’s more, your industry is growing. With more and more competitors, it’s becoming increasingly saturated every day. At the same time, sites like Google, Instagram, and Facebook are spreading the wealth amongst more practices. Why? Simply put, the more practices they can target themselves, the more money they can make.
You’ll find that some of your competitors are very savvy. Yet your competitors may not be who you think they are. Is it the fellow surgeon or the strategist managing her social media? Is it the experienced practitioner or his digital marketing specialist?
I’d say it’s all of those and more.
Maybe your competitors have savvy practice managers, capable salesmen, or a fantastic marketing team like us. Regardless, they are out there competing with you for those very same eyeballs, competing for those very same patients, competing for that very same ROI.
How do you compete?
You bring out the big guns, that’s what you do.
Of course, not everyone can be Dr. Paul Nassif, an old client of ours. Not everyone can be Dr. Miami or Dr. Houston or Dr. New York. But you can effectively grow your practice by effectively building and executing on your digital marketing plan, especially if your plan is inherently more powerful and robust than the plans of your competitors.
At the end of the day, effective digital marketing is (1) daily, in-the-trenches activity combined with (2) applied psychology. We specialize in understanding the psychology of prospective patient personas most likely to become your next patients, and we simply work harder than our own competitors, leveraging tools and tactics to get you to the top of an increasingly long list of medical practices.
Digital Marketing Can Be Complex
Digital marketing is a booming industry. There are many firms out there to choose from; some are good, many are not. Some will simply take your money and run. You will hear a lot of hype and a lot of different, often conflicting, advice. It can be a challenging arena to navigate and difficult to parse out just what will work and what will not.
When it comes to pricing, you’ll find yourself inundated with messaging about how much can be achieved for anywhere from $99 per month to $500 per month or more. Understanding the true value of digital marketing would be nearly impossible without Google AdWords which has helped propel Google into one of the four largest companies in the world. Google AdWords can give you, the doctor, or your staff a reasonable understanding of what you should be spending online each month.
And the reality is that you will need to spend to succeed. As a fairly new industry, we have found that many people are hesitant to jump into digital marketing. There seems to be this belief that because it is new or foreign, it should be cheap, certainly far less than traditional marketing avenues. And while you may find that you can spend less on digital marketing, it is important to be realistic and remember that your efforts can pay off enormously. In fact, digital marketing generally fetches a far greater ROI than traditional routes.
For those who choose to pass on digital marketing, I’m here to tell you that your competition understands its true value. They are harnessing the power of the internet and online-based technologies to attract hundreds, even thousands more new patients every year. It may not be today or tomorrow, or even next week or next month, but if they are working harder than you they will eventually (1) catch up to you and even (2) beat you.
I know because I’ve seen it. I’ve been doing this for 20 years.
I’ve mastered this game and I want to help you benefit from that mastery.
Keep in mind that online, you are as visible, as discoverable, and as trusted as your strategic efforts enable you to be.
The Mechanics of Digital Marketing
Fortunately, with an established, capable digital marketing firm, you can create the visibility and brand awareness needed to differentiate yourself from your competitors, acquire new patients, and enjoy the best return on investment possible. With Surgeon’s Advisor you can do that transparently and with essentially no risk.
Medical digital marketing is the art and science of positioning your practice in the right place, at the right time, with the right elements of trust and credibility needed to win the respect – and business – of more online prospective patients than ever before.
As mentioned already, for us, it’s an aggressive series of activities that generally fall into these categories:
Digital Marketing Services that Get Results
- Technical SEO.
- Content writing and content optimization.
- On-page and on-site SEO.
- Link building and citation building.
- Social media.
- Local optimization.
- Google My Business optimization.
- Reputation enhancement and management.
- Community voice and brand management.
- PPC management.
- Brand building and aesthetics.
- Online compliance and risk mitigation.
It can be a lot to handle. I know that.
We’d love your consideration to handle it for you.
The Rewards of Digital Marketing Done Right
When it comes to digital marketing, getting it done right is very rewarding. To be uber-successful you must not only beat Google, and Instagram, and Facebook, and scores of other online juggernauts, but you must also beat your competitors and their own hired guns.
Perhaps you don’t even realize how hard it is – in 2021 – to be on the first page of results for phrases that compete with 3 or 4 million other listings. Perhaps you don’t recognize just how many patients that positioning can attract.
And that’s why helping you win is the most rewarding part of my job.
When we get it wrong, it’s my responsibility. But so is it when we get it right. I take some pride in getting it right, and lately, we get it right a lot.
Let us know your goals. Give us an opportunity and we’ll help you achieve them.
CEO, Surgeon’s Advisor