How Does Digital Marketing Work For Your Aesthetic Medical Practice?

Put simply, effective marketing is applied psychology. We specialize in understanding the psychology of different patient personas most likely to be interested in your practice and its services. Then, we utilize various forms of outreach to capture your demographic and guide them along the patient buying journey. 

This includes aggressive on-page search engine optimization, medical content writing and optimization, link building, local search optimization, social media, namespace optimization, reputation management, and more. 

It’s a common adage amongst Internet marketers that “content is king.”

While it may sound like a tired phrase, content really is the crux of any marketing effort online, especially as it relates to getting links back to your website and using the wording to best target Google’s ever-increasing intelligence. 

With that said, you could create the greatest content in the world, but it wouldn’t matter if no one sees it. So, how can you get others to see the greatness of that content alongside your practice’s brand? By networking.

We call it “digital public relations.”

It’s the process of connecting your practice to online allies – that will help spread the word about you, your brand, and what makes you the clear choice for patients – allies including journalists, local organizations, and bloggers who are looking for the kind of expertise and industry prominence that our medical practice clients possess. 

In this realm, our efforts are unparalleled as we have built the largest database of links and link prospects and partners, thousands of entities whose online properties meet our strict criteria for domain authority, domain rating, trust flow, and traffic. 

Combined with social media, we put you in direct contact with your own patients. Anyone can create a simple social media page, but it takes skillful marketing to leverage social media platforms as the hub for genuine, revenue-producing prospects patients who’ll follow you.

We call their presence and engagement with your brand “social proof.” Social proof can be leveraged for exponential gains in the profit potential of your practice.

By aggressively leveraging digital marketing strategies – day-in and day-out – and employing the right link building, content optimization, and social media efforts – Surgeon’s Advisor has succeeded in building long-term relationships with practices whose success online has grown while their bottom line has improved.