Surgeons Advisor
Surgeon's Advisor
Medical Marketing Strategies
  • Why Choose Us
  • Services
    • Digital Marketing
    • SEO
    • Website Design
    • Reputation Management
    • Social Media
  • Case Studies
  • 305.763.8011
  • GET STARTED FOR FREE
Surgeon's Advisor
Surgeon's Advisor
Medical Marketing Strategies
  • Why Choose Us
  • Services
    • Digital Marketing
    • SEO
    • Website Design
    • Reputation Management
    • Social Media
  • Case Studies
  • 305.763.8011
  • GET STARTED FOR FREE
CALL
EMAIL

The Internet rides on textual content.

What traffic is the writing of your plastic surgery website driving?

Textual content means so many things on the Internet. It’s more than just what you say, but how you say it. You’re actually writing for two audiences, not one:

  • Your potential patients
  • The machines that crawl your website to determine your ranking in front of your potential patients

Never just write any old something on a public page of your website and leave it to chance. Everything that’s written on your website should be deliberate, planned, and strategic.

Find Out More About Our Copywriting Service

"Surgeon’s Advisor not only represents many of the most prominent practices in the US, Robert is a true digital expert who understands
the power of data and insights and how they can help a practice grow and compete for the next patient."

Tom Seery, CEO

Realself

The types of writing

What are the differences between
the types of writing?

Overall, there are three different major types of writing:

  • Content writing
  • Copywriting
  • Literary writing

You should never assume that these are all one and the same.

Literary writing may sound beautiful. It may present itself with complex and entertaining innuendos, as well as thought-provoking styles of expression.

Literary writing has the power to move the hearts of entire nations. It does not, however, typically have the power to move the soulless, mechanical hearts of search engine crawlers.

Search engines are constructs of artificial intelligence that judge content on how readable it is. They favor writing that’s easily understandable to the widest audience.

Meanwhile, when people search for something on the Internet, they’re not typically typing in Shakespearean prose.

They type in rough keywords that come to mind, expecting to see relevant results.

Therein, search engines categorize content based on those keywords that are skillfully used with the rest of verbiage of any specific page.

Copywriting

What is copywriting?

Copywriting (different from copyrighting) is also known as sales writing. It’s focus has less to do with the weight of a brand’s blog, and more to do with getting people to perform specific actions.

Copywriting exists in long-form, but it’s most commonly found in short-form. The copywriting of an ad used to attract traffic to your plastic surgery practice is an example.

When your patients are looking for your services and a Google ad you’re running shows up at the top of their results, the text they’d see if considered copywriting.

The copywriting of your plastic surgery ad would be attempting to get them to act. That action would be to click on the ad, leading them to your website.

Once they’re on your website, more copywriting leads them to schedule an appointment with you.

Learn more about our copywriting service

Content writing

What is Content writing?

Content writing is like literary writing in the sense that it’s typically found in long-form prose, describing or informing the audience on a topic supported by a brand.

Unlike literary writing, though, content writing is written specifically for search engines and humans combined.

When it comes to your plastic surgery website, content writing would involve writing about the topic at length in blog form. That blog content could be used to then build a relationship with your local target audience.

Writing about plastic surgery at length on your practice’s website helps to build the credibility of your name because it gives people a written demonstration of your knowledge.

Or, at least, the content on the website would be an extension of your knowledge.

When content is planned to answer your patients’ questions about plastic surgery, it positions you as the authority they’re looking for in their perception.

Learn more about our content writing service

Subscribe to our Newsletter.

  • By submitting this form I agree to the Terms of Use.
  • This field is for validation purposes and should be left unchanged.

Why should you care about copywriting and content
writing for your plastic surgery practice?

There are multiple reasons why you should care about the copy and content writing for your plastic surgery website.

Primarily, the goal is to build the credibility of your brand, rank higher in search engines, and guide consumer decision-making when interacting with your brand.

Content writing for your plastic surgery practice will help you rank higher in search engines and build trust with your target audience, while copywriting will guide them into converting into a paying client.

Content writing hooks them; copywriting cleans them and fries them.

Let’s Connect. We’re excited to help you exceed your goals.

Get in touch today for your free, online marketing evaluation.

  • By submitting this form you agree to our privacy policy and terms of use.

  • This field is for validation purposes and should be left unchanged.

Quick Menu

  • Home
  • Why Choose Us
  • Case Studies
  • Get Started
  • Testimonials

Services

  • Digital Marketing
  • SEO
  • Website Design
  • PPC
  • Social Media
  • Reputation Management

Contact

Address
690 Lincoln Road, Suite 204,
Miami Beach FL 33139 - USA

Phone
305.763.8011

Working hours
Monday - Friday 9am - 6pm EST

Contact us now!

Terms and conditions Privacy policy Contact

690 Lincoln Road, Suite 204, Miami Beach FL 33139 | 305.763.8011
© 2021. Surgeon's Advisor. All Rights Reserved. Medical Marketing Strategies

Google Partner

Step 1 of 3

33%
  • Get Started for Free

    It’s as easy as 1-2-3

  • By submitting this form you agree to our privacy policy and terms of use.

  • Thank You.
    What Defines Success For You?

    Please choose your two most important KPIs
    (Key performance indicators) and financial factors:

  • Fantastic!
    We Look Forward To Getting In Touch.

    What services are you interested in? Please check all that apply:

  • This field is for validation purposes and should be left unchanged.