Your website should have a FAQ page, or a Frequently Asked Questions page. FAQs are particularly good for websites containing many pages, as is often the case when marketing cosmetic surgery. An effective FAQ page serves many purposes. It can allow visitors to quickly find important information and also clear up any confusion a potential patient may have about you, your services or your practice. A FAQ page can also save you time, reducing the amount of emails or other contact from visitors who have the same questions.
One of the best ways to start creating your FAQ page is by visiting FAQs on other websites. You can visit a few websites that you’re familiar with and think of some questions that you might have about the products or services their offering. Take a look at their FAQ page and so how easily and quickly your questions are answered. Your experience should give you ideas on creating your own FAQ page.
Next, start writing down questions that you frequently get from patients, along with your standard answers to those questions. It’s also a good idea to have a few other people who are not as familiar with your practice take a look at your website and come up with a few questions that they might have. Once you have a good collection of questions and answers, separate them into logical categories. For instance, you might put all questions about rhinoplasty in one category, all questions about breast augmentation in another category, all questions about your qualifications in another category and so on. The questions within each category should then be organized according to importance, with the most important questions appearing near the top. Provide a table of contents at the beginning of all your FAQS and include hyperlinks to each particular category or Q&A. Make sure that you keep your FAQ in a question and answer format and that they’re concise, preferably no more than a paragraph. Each FAQ page should include your contact information in case visitors still have unanswered questions or are ready to move forward. Lastly, make sure that you regularly review your FAQs and keep them up-to-date.