Surgeons Advisor
Surgeon's Advisor
Medical Marketing Strategies
  • Why Choose Us
  • Services
    • Digital Marketing
    • SEO
    • Website Design
    • Reputation Management
    • Social Media
  • Case Studies
  • 305.763.8011
  • GET STARTED FOR FREE
Surgeon's Advisor
Surgeon's Advisor
Medical Marketing Strategies
  • Why Choose Us
  • Services
    • Digital Marketing
    • SEO
    • Website Design
    • Reputation Management
    • Social Media
  • Case Studies
  • 305.763.8011
  • GET STARTED FOR FREE
CALL
EMAIL

Your Homepage And Your Plastic Surgery Marketing Plan

January 23, 2013 by Surgeon's Advisor

There are many elements that go into successful Internet marketing for plastic surgeons. One of those elements that requires particular attention is your homepage. The homepage is like the cover of a book. Its appearance either catches your interest and demands a further look or simply doesn’t interest you. The text on your homepage is like the back of a book or the inside jacket cover, a descriptive summary that provides you with a glimpse of what can be found inside.

Studies have shown that visitors to a site form their first impression of that site within the first five seconds. During that time they decide whether or not the website can meet their needs and whether they’ll stay or leave. Like a good book cover, a successful homepage takes advantage of those five seconds and grabs the visitor’s interest, encouraging them to stay and learn more.

Your visitor logs can tell you how long visitors remain on your homepage and where they go from there, either to another page within your site or out of your site altogether. If too many visitors are leaving, you homepage will need a little extra attention.

To encourage your visitors to stay, make sure that your homepage provides a clear and immediate picture of what your website is about and what you have to offer. The homepage should have an accurate page title that defines this, and the headline and first paragraph should further make this message clear. Include information about who you are, the services or plastic surgery procedures that you offer, where you are located and why you are the right choice as a plastic surgeon. This information should be relayed in a way that is compelling yet honest and professional as well.

Special attention should also be paid to the appearance of your homepage. After all, given the mere five seconds in which visitors form their impressions of your homepage, the appearance is a large part of what they’re forming those impressions on. Further, a homepage for a plastic surgeon should be aesthetically pleasing given that plastic surgeons themselves represent an ideal of beauty. The appearance should be catchy, appealing and pleasing to the eye, but it should also be clean and not overdone. It’s a good idea to include one of your best before-and-after photos, along with a link to more photos, as these can often speak more for your abilities than even the best written copy. Remember, the goal of your homepage is to provide visitors with a clear picture of who you are and what you have to offer, while also enticing them to remain on your site.

Let’s Connect. We’re excited to help you exceed your goals.

Get in touch today for your free, online marketing evaluation.

  • By submitting this form you agree to our privacy policy and terms of use.

  • This field is for validation purposes and should be left unchanged.

Quick Menu

  • Home
  • Why Choose Us
  • Case Studies
  • Get Started
  • Testimonials

Services

  • Digital Marketing
  • SEO
  • Website Design
  • PPC
  • Social Media
  • Reputation Management

Contact

Address
690 Lincoln Road, Suite 204,
Miami Beach FL 33139 - USA

Phone
305.763.8011

Working hours
Monday - Friday 9am - 6pm EST

Contact us now!

Terms and conditions Privacy policy Contact

690 Lincoln Road, Suite 204, Miami Beach FL 33139 | 305.763.8011
© 2021. Surgeon's Advisor. All Rights Reserved. Medical Marketing Strategies

Google Partner