One of the most effective ways for cosmetic surgeons and medical professionals to grow their practices is by implementing a focused search engine optimization strategy. This involves doing keyword research to help uncover the best keyword phrases that turn visitors into new clients. Not sure how to find the best keywords? Here are some tips.
Keyword Research Targets The Right Phrases
Regardless of the size of your medical practice, choosing the right targeted keyword phrases is an effective way to find new audiences who are looking up longtail search phrases. This will allow you to attain greater visibility in the search engines.
When doing keyword research and search optimization, you should think of these approaches as a blend of art and science. The purpose of using keywords is to provide both visitors and search engines with the information needed to provide a better overall user experience. Fresh content that includes a variety of relevant phrases specific to your offerings helps with categorization by telling the “search spiders” that crawl webpages what you offer to the end-user.
Longtail Keywords Get The Best Results
When working with a search optimization company like Surgeon’s Advisor, they will research on your behalf to find the most relevant “long tail keyword” phrases. Longtail keyword phrases typically contain more than one word. The closer you can match the phrases that people are searching for, the higher your chances of turning the reader or visitor into a client.
For example, a search for “cosmetic surgeon” isn’t that specific. Sure, the person is looking for a cosmetic surgeon; however, without other qualifiers such as the type of procedure they are interested in, this search term is vague and generic. More refined searches, such as “liposuction cosmetic surgeon” or “breast augmentation cosmetic surgeon” provide more context and will result in more qualified inquiries.
One of the points of doing keyword research and optimization is to help separate the wheat from the chaff, so to speak. While it’s great to have plenty of visitors on your website, it’s even better when those visitors turn into patients and provide measurable conversions. A professional SEO company will find the most focused keywords for your practice. By developing out these keywords, it helps to direct qualified visitors to high-converting sales opportunities.
Keyword and Keyphrase Generation Tips
Common sense is a great guide when coming up with relevant keyword phrases. What are the most frequent questions that people ask you in your practice? By crafting informational pages that answer these common questions, you can pick up peripheral website searches from people who are looking for this information.
In addition to using common sense, crafting SEO-friendly website pages based on keyword terms recommended by marketing tools is a smart business decision. If you are investing resources in growing your practice, you need to be sure there is enough search volume to support the new content or other search engine optimization strategies you’re launching.
While any new content added to your site is better than a static, unchanging website, the truth is that if nobody is looking for the topics you’re writing about, your efforts will be a waste of time and money. When very few people are looking for the topics you’ve added, you won’t get the benefit of increased organic website traffic to your site.
The Benefits Of Finding The Best Keywords
There are several benefits to finding the best keywords for your medical business or cosmetic practice. These include:
- Increased Organic Website Traffic – Other than the initial expense of developing website content to publish at your site, any website visitors you get at your site due to your keyword optimization efforts come at no extra cost to you.
- Lower Blended Costs – Another benefit of increasing organic website traffic at your site is that it helps to lower the blended costs of any paid advertising that you’re running on Google, Facebook, and other search or social platforms.
- Offers Direction On Content Development – The best keyword research can help to uncover topics and subjects for new content you hadn’t thought of on your own.
- Improves Ad Campaigns – Assuming you are running a paid advertising program in combination with an organic search optimization approach, knowing and using the best keywords for your niche and offerings helps in crafting better advertising campaigns. The better your overall advertising campaign and landing pages are, the higher your chances for connecting with well-qualified prospects, leads, and contacts.
To get the maximum benefit from your keywords, proper placement of these phrases and words helps to increase your practice’s visibility in search results. When working with a professional medical SEO company like Surgeon’s Advisor, they take care to make sure all of your relevant search terms and phrases are optimized to get the best possible rankings for your site.
Multiple Channels Help You Connect With Target Audiences
SEO is an online marketing approach geared towards outreach and connecting with potential new clients across multiple channels. With fresh and systematic content, your practice gets the added benefit of having new, engaging material to share on your social media platform pages and other online aggregators.
The broader your reach online, the more chances you will have to connect with people who are interested in your services.
Pick Powerful Keywords And Grow Your Practice With Ease
If your medical practice website is not delivering the results that you want, now is the perfect time to contact Surgeon’s Advisor, a trusted SEO company that specializes in search engine optimization for medical practices.
With the warmer season approaching quickly, the sooner you perfect and optimize your website and its interior pages, the better. You want your site to come up first when someone searches for your services.
By evaluating your site, Surgeon’s Advisor can identify the strengths and weaknesses of your online presence and customize a focused keyword plan that raises your visibility in your target market. Additionally, they can help with other related digital marketing services such as social media marketing to ensure that your message is getting spread across multiple platforms for more excellent overall coverage.
If you are ready to take your medical practice to the next level, contact us today to learn more about our services. We are excited to offer a win-win solution customized just for you.