When it comes to plastic surgery marketing on the Internet, the goal is to create a website that is easy to use, provides valuable content, and conveys a sense of professionalism and trust. The following design techniques run counter to this goal and are best avoided at all cost:
- Animation. Animation can prove very irritating to your website visitors. In fact, it can sometimes be so irritating that it simply drives visitors away. Animation is often used in banner advertisements or even in a page’s content section to capture and hold the visitor’s attention. In order to emphasize important elements of a page, it’s better to use larger headings, bulleted lists or even different colored font.
- Unique fonts. Though there is a huge variety of fonts and font colors available to web designers, not all of them are appropriate for use on your website. Further, it’s not appropriate to use them all together or even in large combinations. Because common fonts are recognized by all browsers, it’s best to stick with them. It’s also best to stick with one font style, but definitely no more than three.
- Pages Under Construction. If your page isn’t finished and you’re considering putting up a ‘Under Construction’ message with the animated construction workers, don’t. It’s best to simply wait until your page is complete, and never submit an unfinished page to the search engines.
- Browser-Specific Pages. We’ve all encountered pages that display a message like ‘This Site Best Viewed With.’ Don’t do this on your site. Instead, optimize your site to be effectively displayed on all browsers.
- Music. There may very well be nothing more annoying than background music on a website, especially ones that you have no control over. Further, these can increase page download times.
- Horizontal Scrolling. Don’t force visitors to scroll a page horizontally. This makes a page far less user-friendly. This can occur unintentionally if your monitor display is set incorrectly when designing your site. Be sure to test your website on a variety of monitors or at different resolutions.
- Bad Color Choices. Be sure to carefully choose the colors for your website, and choose them with your targeted audience in mind. Too bright, clashing or simply too many colors should be avoided.