Social media marketing brings our brands the ability to interact with potential customers. When you follow your content strategy for consistent time, you can expect to grow your community exponentially, which brings tremendous business opportunities.
Now, many marketers have struggled to understand the way social media marketing works. Unlike traditional methods, social media is a form of an inbound marketing campaign designed to attract customers to the brand.
The advantage of not having to look for customers makes us save money and time, putting those sources on content and product creation. Then, how do you create the right social media strategy so you can attract customers instead of chasing them?
How To Get Started On Social Media
Most people will use social media every day because of the benefits of being part of a community: entertainment, education, news, curiosities, and more importantly, communication. These platforms have become the perfect tools for business owners to understand their audience.
Before we get into the many ways that you can promote your brand, it is critical to understand how social media platforms differentiate. Unless it is a very special niche, people will prefer using a certain platform instead of using all of them at once.
Consider the example of buying a car. You will find that not all buyers look for practicality when choosing their brands. People are inclined to different values when choosing their perfect vehicle: Toyota for reliability, Porsche for speed, Ferrari for status, Volksvagen for practicality, Volvo for safety, and so on.
It works almost like a language. Each social media platform has its communication channel and people. Therefore, we must respect these differences whenever we upload content for our following.
Here are a few examples to give a clear idea of how social platforms can differentiate.
The huge number of users makes Facebook as an exception, not even mentioning that it is mostly used as the second Google for advertising.
Facebook may be a social platform that involves different content formats, but its purpose is to bring people together in form or relationships, page communities, and groups. Many marketers use Facebook for business by promoting their company with Facebook Ads and building their programs with Facebook Groups.
Instagram is a perfect opportunity to get to know your new line of products and lifestyle experiences. Even though Instagram images are the primary usage, this platform has become much more effective when creating communities with Live videos and Instagram Stories.
This last extension is broadly used among big influencers and brands to give their followers a quick overview of the latest brand updates. You will find Instagram Stories as the most practical tool to promote your brand on the platform. It can make dynamic presentations and launch your watchers to a different page on the Internet with a single click.
If your target audience is business professionals and companies, consider creating a LinkedIn account. Networking has never been easier since this platform reached over 500 million members exclusively focused on business purposes.
Another platform, Twitter, breaks the paradigm with its micro-blogging feature which allows its users to know about everything happening in the world in a few minutes. You should use this application to use concise, short messages to communicate with your following.
Finally, YouTube is one of the best platforms for content creation. If you want to get ready for your inbound marketing campaign, this is the way to get started. It can be tricky at first to get the intended visibility, but your community will be highly engaged once you create it.
Social Media For Your Inbound Marketing Strategy
You will save a lot of time and money by putting on the initial effort and working on your social media strategy. Advertising, SEO, and lead generation can accelerate the process, but content creation is the fundamental tool that will make you succeed in digital marketing.
Our priority should be uploading as much content as possible with the highest quality possible, expanding to the different social media channels, every day. Of course, we don’t want this demanding activity to distract us from product creation, which is why so many companies outsource content creation to social media agencies.
The following tips will help you to build an effective content strategy that encourages consumers to learn about your brand.
1) Documentation
At this point, you may have many ideas to share with your audience. However, you won’t be getting the visibility you deserve until the brand starts getting credibility and influence.
The best way to earn that trust with the follower is to be completely transparent with your content. At first, we have to focus on delivering quantity over quality. It is powerful to show the unfiltered reality of your company, so you can use it a few years later to show everybody how much progress you have made.
2) Curated Content
Inbound marketing works better than outbound marketing, which is about listening to the customer to understand his concerns.
Of course, the biggest benefit of building your brand is that potential customers come to you. Additionally, clients come to you with content ideas, so you don’t have to spend time finding creative ways to add value to the community.
Curated content specializes in generating content that uses public feedback as a context. Here, the follower feels empowered and interested, which increases brand loyalty.
3) Organizing Content As A Business
It is important to get straight the identity of the brand from the beginning. If you are looking to promote your services, you should reflect that intention in your content with CTAs so people can react the way you expect.
A good content strategy spends 50% of the time adding value for free, 25% on promoting their products, and 25% on social interaction and entertainment.
The sooner you get your social media marketing campaign, the faster you will experience the exponential benefits of inbound marketing.