WordPress is the most widely used content management systems (CMS) available. This free, robust platform allows you to edit a website by modifying, organizing, and publishing new content. You can alleviate the stress related to building a new site using a variety of plug and play tools.
Reasons to Use WordPress for Site Creation
Those seeking to customize their sites prefer WordPress because of the flexibility it offers. For medical practices that need to have a site created quickly, using WordPress can help you produce a website in less than a day. If you have staff members who need to update the site regularly, WordPress websites have the power to allow for multiple user roles to be created. These roles can be assigned to allow or limit as much access to update the site as required. Here are a few additional features that WordPress offers:
Theme Customization: The number of free and paid WordPress themes that you can use for your website design are vast. From refined and sophisticated sites to hip and vibrant layouts, you can easily install a new theme and tailor it to suit your practice. If you want to modify a specific theme, it is best to make the changes to the child theme. Child themes inherit the same functionality and style of the parent or main theme making them easy to alter without damaging the theme. It is highly recommended to consult with a developer when changing child themes on any website unless you are comfortable with editing code.
Page Creation: One of the best reasons to use WordPress to build your site is that creating or updating pages is an intuitive and simple process. After writing content and incorporating any additional photos related to your practice, you can immediately publish your page at the push of a button. WordPress websites also enable posts and page updates to be scheduled at specific times for your convenience.
Helpful WordPress Features and Plugins
Luckily, with the number of WordPress themes and plugins your options for creating an engaging site for current and potential clients is almost limitless. If you are looking to increase your practice’s client base, WordPress plugins provide helpful tools to do anything from adding customized forms and surveys to automatically back up the site. Certain plugins are beneficial for your site to run smoothly while others can bog it down unnecessarily. It is important to use trial and error to see what works best for you or your staff.
Here are a few additional features and plugins to incorporate into your next website:
Google Analytics: Having information about what your users are looking at on your site will help you to create content that is relevant. By adding Google Analytics to your site, you are able to analyze the amount of time that visitors spend browsing your pages and the actions taken while on them. There are many plugins, which allow for you to conveniently view all of this information within the WordPress dashboard.
SEO Plugins: One of the most powerful drivers of organic traffic to your website is to have it optimized to rank highly on search engines such as Google and Bing. There are WordPress plugins, which allow you to quickly and efficiently optimize your site’s page content.
WordPress is a CMS tool that makes it possible for any private physician or medical practice to quickly build a professional site. Once you have a site that is easily accessible, it will help to further enhance the brand of the practice and provide information to current and new patients.