Links are an important part of your cosmetic surgeon marketing plan. Quality inbound links, or links from other sites which point to your site, have become essential to good search engine rankings. In order to acquire inbound links, you often have to exchange links with other websites, thus adding an outbound link to your site. Further, it’s always a good idea to provide links to other helpful websites simply for the benefit of your visitors. Because these links are so important, your website will likely have a Links’ or Resources’ page.
A great idea is to take that Links Page and give it a bit of a boost by turning it into your very own Link Directory. You can get a Yahoo-type link directory for your website for little or even no cost, and there are many benefits that can be had by adding one to your site. Directories can give your site a boost of professionalism while also clearly separating you from link farms. They also provide your visitors with valuable content and make it easy for them to search for sites that interest them. A directory also provides a great incentive for getting other webmasters to exchange links with you, while also serving to automate the link exchange process.
Directory scripts are available across the Internet. A simple search on Google for CGI scripts’ will bring you lots of options.