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Surgeon's Advisor
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Medical Marketing Strategies
  • Why Choose Us
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    • Digital Marketing
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    • Reputation Management
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  • Case Studies
  • 305.763.8011
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Title Tags And Their Benefits

January 23, 2013 by Surgeon's Advisor

Adding title tags to the links and images on your site can be very beneficial for several reasons. First, title tags make your website more accessible for people using assistive technologies like screen readers. This enables them to read’ your images and links and know what they are and where links will take them. Even for those not using assistive technologies, title tags on links can be very useful, providing all of your visitors with a description of what to expect. Another reason that title tags can be very beneficial concerns the search engines.

Search engines are an essential marketing tool for many businesses on the Web. When it comes to I nternet marketing for cosmetic surgeons, the search engines are capable of bringing the majority of traffic to your website. Because of that, it’s important that you optimize your site to perform well in the search engines. While there are many aspects that go into good search engine optimization, one often ignored one involves the use of title tags with your links and images.

Adding title tags to your relevant images and links can help the search engines spiders or robots navigate through your website and all of your information. It allows the robots to determine exactly what your links are about. This can help them to index all of your pages more thoroughly and more quickly. Adding title tags is relatively easy, simply requiring that a small amount of code be added before the link. Just make sure that with image links you give the image a meaningful name, one that relates to the page it’s linking to. Another SEO tip is to add your targeted keywords and keyword phrases to your title tags. This can give you a bit of a boost in search engine rankings. However, make sure that your keywords are used in context and that they make sense.

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