Whether you’re marketing plastic surgery practices or any other business on the Internet, it’s essential that your website be a user-friendly one. If your website is not user-friendly, your visitors will be more likely to leave your site in search of another and never return again. The following are tips that you can apply to your website to ensure that it is user-friendly:
- Avoid Flash. Flash, particularly flash front pages, can be very slow to load for many people. As such, it’s best to avoid using flash.
- Ensure Quick Downloads. It’s essential that your pages load quickly, particularly your front pages. If it takes too long for a page to load, most visitors will quickly grow impatient and leave. You can get your pages to load more quickly by avoiding flash and optimizing your images and other graphics.
- Include ALT Tags With Graphics. By including ALT tags with your graphics, you’re ensuring that visitors using browsers which do not display graphics or those using assistive technologies can still understand what your graphics are about. In addition, adding targeted keywords to your ALT tags can help your rankings in the search engines.
- Check That Your Links Are Working. Make sure that you regularly check for and fix broken links on your site. Broken links can be very frustrating for visitors.
- Keep Your Homepage Short And Simple. Your homepage should be short and simple. This will help your page to load quickly and ensure that your visitors can find what they’re looking for without getting overwhelmed or confused.
- Check Your HTML. It’s important that you check your HTML code to ensure that there are no errors that could lead to problems for your visitors.
- Limit Graphics. Limit your graphics in both number and size. Overly large graphics or too many graphics can lead to long download times.
- Ensure Browser Compatibility. Make sure that your website looks and functions properly in the majority of browsers.
- Make Contact Easy. It’s essential that you make it easy for your visitors to contact you regardless of whether they have a simple question or want to set up a consultation. Include some contact information your phone number and email address at a minimum on every page as well as a link to a Contact Us’ page.
- Check Your Spelling. Even the simplest of spelling errors can hurt your credibility and professionalism so make sure that you check and double check for spelling errors.