Search engines are very important when it comes to advertising plastic surgery practices on the Internet, but they should not be the end-all, be-all of your marketing campaign. The search engines are indeed a crucial element, capable of bringing a great deal of traffic to your site, but it’s important to remember that they are just one element. Many people focus all of their marketing efforts on the search engines and optimizing their site to perform well in search engine results. However, in so doing, a great opportunity is being missed, and that is the web directory.
Though web directories are unlikely to bring as much traffic to your site as the search engines, they’re nevertheless worth considering because they have many advantages. Websites submitted to directories are reviewed by human editors. This creates a quality check and ultimately results in fewer sites listed. As such, the traffic that you can get through a directory is generally of a much higher quality.
When a person uses a search engine, they type in whatever search word or phrase that they’re looking for. The results can be varied, including some sites that provide what they’re looking for and many others that do not. When a person uses a directory, on the other hand, they typically choose from very specific categories. As such, they better know what they’re getting by visiting your site, making them more likely to become actual patients. In addition, directories often categorize their sites by region or industry, further making those visitors to your site more relevant ones.