A simple search on Google for ‘plastic surgeon’ brings up about 1,110,000 results. The same search on Yahoo brings up about 4,160,000 results. You may then ask yourself ‘Why bother with a website, I’d be just one of millions’. Well, creating a website for your plastic surgery practice is certainly worth the effort. The Internet provides one of the most cost-effective ways to market your practice. Further, unlike other traditional forms of marketing, it’s capable of reaching targeted traffic, people who are actively seeking out information on cosmetic surgery and plastic surgeons,
Of course, the concern of being just one among millions is a valid one. Today, simply creating a website isn’t enough, you must also market your website. It may sound a little strange, after all your web site is a marketing tool for your practice, and now it turns out that you must also market the marketing tool.
There are several ways to go about marketing your website. One of the most popular and effective ways is SEO, or search engine optimization. This involves optimizing the pages on your website to rank well in search engine results. With the millions upon millions of web sites and pages out there on the Internet, more and more people are using search engines to find what they’re looking for. Without search engines, finding what you want on the web can be frustrating, if not downright impossible. Search engines are capable of providing you with highly targeted results, people who are conducting searches with terms like ‘plastic surgery’, ‘cosmetic surgery’, ‘plastic surgeon’, ‘rhinoplasty’, ‘breast augmentation’, ‘facelift’, and so on. PPC, or pay-per-click, is another option in which an ad for your website is featured on relevant search results pages. Every time that your ad is clicked on by a user, you pay a certain fee.
You can also promote your website offline in a number of ways. One of the simplest ways is to include your website address on your business cards, invoices, phone book listing, newspaper, radio or television advertisements, and so on. You can also give away promotional items like pens which have your website address on them. Onsite program is another way to market your website. This simply involves adding a ‘Refer A Friend’ or ‘Email This Page To A Friend’ link on your pages.