The All-Important ‘About Us’ Page

Just about every Ecommerce website out there has an ‘About Us’ page. Certainly many have discovered the value of having this page, but too often that page is weak to say the least. An ‘About Us’ page that is not providing visitors with an idea of who you are, what your expertise is, and why they should choose to do business with you is falling short of its potential.

For your plastic surgery practice, that ‘About Us’ page may be an ‘About The Doctor’ page or an ‘About Our Practice’ page, but the idea is still the same. Use it to convince visitors to go with you. The following are ways to help your page do just that:

• Include a photo. Put a face to your name. Visitors like to know just who they’re dealing with. At the very least, you should have a picture of you, the doctor, but it can also be beneficial to have a few staff photographs as well. This also helps to increase your credibility on the web, announcing that you are indeed genuine and real.
• Display your qualifications and expertise. There are many other plastic surgery websites out there offering the same services that you do so it’s important that you explain why visitors should choose you. Detail your qualifications and experience, as well as your passion, interest and knowledge of plastic surgery.
• Be yourself. One thing about the Internet is that it’s easy to create a website that portrays an image of something other than what you are. Try to avoid this. For instance, if you’re a small practice, don’t hide it. In fact, as a small practice you can highlight the personal, one-on-one attention that your provide, which can actually work to your benefit.
• Be thorough. Include as much information as needed to give visitors confidence in you. Be sure to provide accurate information and contact details. Make it as easy as possible for visitors to trust you.