There are three very important rules when it comes to website design and layout. The most successful websites out there not only follow these three rules but achieve a good balance among them. You can ensure your site’s success by following these rules:
- Keep it simple. This refers to all aspects of your website. Whether it’s the language, the terminology, the flow of content, the design or the layout, the simpler the better. With the language and terminology, this is particularly important for a plastic surgery website. Many visitors simply won’t know that rhytidectomy is the same thing as a face lift, or that blepharoplasty is the same thing as eyelid surgery. When it comes to the use of images and graphics, simpler is nearly always better. One great image can have a much greater impact than a whole slew of images that simply get lost among one another. Further, fewer images allow pages to load much faster.
- Keep your content appropriate. Most people today understand the importance of content. But that content must be appropriate and relevant to your site. This will help with both the search engines and your actual visitors. Search engines love content, but it must be relevant content. Further, when visitors find your site, they’ll simply leave if your content isn’t appropriate and wasn’t what they were looking for. Further, appropriate content that is updated on a regular basis keeps visitors coming back again and again.
- Keep your navigation easy. Make sure that your site is easy to navigate for your visitors. If it’s too difficult for them to find what they’re looking for, they’ll simply leave. You should follow a standard layout for navigation, one that visitors tend to expect. A site map is also essential, and a search feature can be very beneficial.