When it comes to Internet advertising for cosmetic surgery, or any business for that matter, easy navigation is an essential element of a successful website. Poor navigation is a surefire way to frustrate visitors and send them away. In order to incorporate good navigation into your website, you must first see how real people interact with your site. The following is a simple test to help you check and improve your website’s navigation:
- Think of your website’s organization and consider all of the areas that you want to include on your site.
- On index cards, write the title and a short subject description of each page or area within your website.
- Find someone who isn’t already involved with your website and ask her to sort the index cards into logical categories and then label each category.
- Repeat the previous step with two to four more people.
Once you have reviewed the results, you will likely begin to see patterns emerge. This can give you insight into how people view your website and help you to develop the basis for your navigation system. For instance, you may learn that information about facelift procedures should be grouped with other facial procedures like rhinoplasty and otoplasty. Or you may, on the other hand, find that it should be grouped with other age-related procedures like botox. The test is a simple one and can provide you with great insight into ensuring an easy navigation system for your website.