Targeting An International Audience

The Internet is an amazing thing. It has the ability to make the world a much smaller space. No longer do you have to limit your patient base or you plastic surgeon marketing efforts to your immediate area, you can easily expand on the Internet to include the whole country and even the world. Plastic surgery patients are often willing to travel for particular procedures. In fact, when visiting forums on hair transplantation, it’s clear that traveling for a procedure is common, if not the norm.

If you decide to include an international audience as part of your target audience in your plastic surgeon marketing efforts on the Internet, there are a few things to keep in mind. These include differences in language, cultural assumptions, color expectations and so on.