Are you considering using social media to help grow your business, but are still hesitant about jumping on the opportunity or unsure of what it could actually do for your practice? Understanding the benefits of social media marketing (SMM), will help you make an informed decision about the future growth of your practice.
With an astonishing 62% of adult’s worldwide using
social media, businesses can now create a conversation where none previously existed. You may ask yourself: “How does this affect my practice?” A survey conducted in 2011 by the AAFPRS revealed that 42% of
patients acquired information about their plastic surgery procedure via social media networks.
Social signals such as shares, comments, likes, and tweets indicate to search engines that your brand is relevant and engaging, thus boosting your search engine ranking. Now more than ever, SEO and SMM go hand in hand.
Through social media engagement you are able to:
- Keep your patients informed of the latest innovations in the plastic surgery industry
- Showcase your work
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yourself as an authority
- Gain valuable customer feedback about their experience with your practice
- Manage your reputation instantly
- Generate exposure for your business
- Increase traffic to your website
- Improve your search ranking
- Generate qualified leads
- Improve sales
In the weeks to come we will delve more into the individual social media sites, their benefits and best practices. So send us your specific questions and we look forward to answering them.
Developing relationships and making connections take time, the
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longer you wait the longer it will take to reap the benefits of SMM. Don’t wait! Start today!