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Medical Marketing Strategies
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  • Case Studies
  • 305.763.8011
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Site Maps

January 23, 2013 by Surgeon's Advisor

When it comes to Internet marketing for plastic surgeons, a good website is one which contains a lot of content. That content can be about plastic surgery procedures, tips on choosing a plastic surgeon, information about planning for and recovering from surgery, and so on. Content is a very powerful thing. Helpful, informative content satisfies your visitors and establishes you as an expert in their eyes. When that content is also rich in keywords, it can provide you with high rankings in the search engines and bring a great deal more targeted traffic to your site.

When you have a site with a lot of content, it’s important that your website also include a site map. A site map can help your visitors find the information that they’re looking for. Further, site maps are an important element of search engine optimization as they also help the search engine spiders find and index all of your pages.

A site map is basically a navigational tool that shows visitors what information you have, how it’s organized, and where it’s located. It allows visitors to find the information they’re looking for with the fewest clicks possible. The search engines loves site maps because they allow their robots, or spiders, to find and index every page and all of the information on your site.

Every page on your site should include a link to your site map. Ideally, this link should be part of your main navigation bar. Your site map should contain page URLs and links, as well as descriptive text for each page. You should also try to include targeted keywords within your descriptions.

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