When it comes to the top online marketing strategies for 2020, there’s almost nothing that’s more effective than SEO. This method can be especially powerful for startup businesses that are working with a small budget and can’t afford to run big ad campaigns.
Want to see better SEO results? Let’s take a moment to look at some tips that can help you boost your traffic in 2020.
Focus on the Snippets
One of the best ways to drive traffic to your website is with the help of featured snippets. Whether you realize it or not, when searching for answers or information, you’ve likely seen countless snippets from Google. These are the search results that appear at the top of the search engine and take up the most space. Many experienced marketers refer to this result as “position zero” because it even appears above the first Google result.
If you want to dominate in the search results then it’s important that you work to secure featured snippets from your website. While there’s no exact formula to follow, one of the easiest ways to do this is to create great content and to format it in a way that the search engine loves.
Secure Your Website
Website security is typically not the first thing that comes to mind when you’re thinking of ways to get more traffic, but it can be more effective than most people realize. Though website security only barely affects SEO, it will affect visitors’ perceptions. If users see a ‘Not Secure’ warning when they get to your page, they’ll leave before they see what you have to offer.
Not only does this hurt your conversion rate, but it can also raise your bounce rate. A high bounce rate can render your SEO efforts useless! So make sure that you enable the HTTPS protocol so that your users have access to a secure encrypted connection. This will also give your website a small SEO boost.
2020 is the year in which the cost of online ads will start to increase. If you want to avoid these costs while still getting more traffic, then you should invest a significant amount of time into producing high-quality content for both your website and your social media platforms.
Users are always on the lookout for relevant, timely, and helpful information. Search engines will lead them to the pages that actually have the answers they’re looking for. Specifically, your content should be logical and well-researched. It should be easy to read and solve a pain point. The best content also offers stories so that the audience can connect with you.
One of the most important strategies for getting more traffic is to make sure that your page loads as quickly as possible. People’s attention spans are getting shorter and shorter. Typically, if it takes more than a couple of seconds for your website to load, users will bounce. Even a one-second delay can lead to a huge loss in traffic.
Focus on improving the user experience and get rid of anything that could possibly slow your website down. Make sure that your photos are optimized. Get rid of code bloat. Do away with all unnecessary plug-ins to speed things up. Your search rankings should improve as your website gets faster.
Take Advantage of AI
Artificial intelligence is another marketing strategy that business owners tend to miss out on. Believe it or not, AI will soon become a part of our daily lives. The top online marketers are starting to recognize the opportunities that this technology will bring. In fact, according to Forbes, 40% of marketing and sales teams prioritize artificial intelligence and machine learning higher than any other department in business today.
You can attract more traffic by using this technology to create unique experiences for users. Specifically, you can customize an experience that’s personalized for them and their needs.
Explore Other Search Engines
It’s no secret that when it comes to online search there’s no engine more powerful or popular than Google. It’s constantly performing updates to make the user experience better and more personalized. However, it’s also important to keep in mind that some of your target audience will use other search engines to find the information that they need. This includes search engines search as Yahoo, DuckDuckGo, and Bing.
So when creating content, make sure that it’s optimized for every search engine. The search engine that you cater most heavily to will depend on the products and services that you offer.
Optimize for Mobile
There’s no doubt about it, mobile searches have officially surpassed desktop searches. In fact, according to research, over half of the internet does their online shopping by phone. What this means is that your website needs to have a mobile version. If not, you’ll be missing out on a significant amount of traffic.
It’s important to remember that the ‘Mobile web pages’ aren’t simply a trend. They’re crucial for ensuring that you have a strong and credible online presence. In 2019, Google introduced Mobile-First Index. This means that Google will use the mobile version of your page when it comes to indexing and even ranking. Take a look at your website on every mobile device. Is it easy to navigate? If it’s inconvenient to use or doesn’t look good, it’s time for an overhaul.
Another strategy that’s becoming increasingly popular, especially for lead generation, is video marketing. One of the best ways to attract traffic to your website is to include video content. It ensures that the users always stay tuned for the next piece of information. Also, it’s more likely to be linked to. Video creates engagement, so try to add it to your marketing strategy.
SEO: A Crucial Marketing Strategy
SEO may seem like a significant amount of work–and it is. However, when you consider all of the benefits that come along with a page that is well-optimized, you’ll see that it is well worth the effort.
Your website will rank higher in the search engine. Users will be treated to better user experience. Your brand will have more credibility. You’ll establish a sense of brand awareness. And most importantly, you’ll get more traffic. Not only that, but the traffic that you attract will be targeted, which means higher conversion rates.
If you want more advice on how you can take your marketing strategies to the next level and boost traffic, then consult with our SEO specialists at Surgeon’s Advisor.