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Medical Marketing Strategies
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Search Engine Submission For Cosmetic Surgeons

January 23, 2013 by Surgeon's Advisor

The search engines can play an essential role in cosmetic surgeon marketing on the Internet. With the millions of websites and the abundance of information available on the web, finding exactly what you want would be frustrating, if not impossible, without the help of a search engine. As such, many of the visitors to your site, if not most of them, will likely find you through a search engine. In order for your website to be indexed correctly by the search engine robots and for you to get a high ranking, there are several things to consider before submitting your website.

The search engines can play an essential role in cosmetic surgeon marketing on the Internet. With the millions of websites and the abundance of information available on the web, finding exactly what you want would be frustrating, if not impossible, without the help of a search engine. As such, many of the visitors to your site, if not most of them, will likely find you through a search engine. In order for your website to be indexed correctly by the search engine robots and for you to get a high ranking, there are several things to consider before submitting your website.

First, make sure that your website is complete and optimized to appeal to the search engines before submitting. This may seem obvious, but incomplete or poorly optimized sites are too often submitted. Part of this is ensuring that your HTML code is optimized. Each page should include a descriptive title tag, META tags that include your keywords and page descriptions, and ALT tags on images that offer an informative description of each image. Those keywords listed in your META tags should be used throughout the content on your page.

Once your pages are ready, you can then submit them to the search engines. However, it’s often necessary to check the status of your pages on a weekly basis. In most cases, you’ll need to resubmit them until your website appears. Some search engines are backlogged for weeks and even months, and directories for even longer, so waiting is usually part of the process. Even after appearing in the search engines, you may need to resubmit your pages if you’ve made any major changes or after you’ve better optimized them. Some search engines, however, penalize sites for resubmitting too often, so it’s important that you be careful and selective when resubmitting. For instance, if your pages are doing well on one search engine, it’s best to leave well enough alone and refrain from resubmitting your site to that search engine.

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