It’s true, your website’s design can impact your search engine rankings, in ways both positive and negative. With the millions upon millions of websites on the Internet today, the search engines have become an indispensable tool for both Internet users and website owners. In fact, the search engines are responsible for providing the majority of traffic to many websites, regardless of whether you’re marketing plastic surgery practices or any other business online. There are many elements that can impact your surgeon engine rankings, one of which is the actual design of your website. As such, it’s important to consider the following points regarding your website design:
- Size. The size of your website does matter. Because the search engines love content, the best rankings can be achieved by large websites which provide lots of content. Fortunately, websites marketing plastic surgery practices are ideal for creating lots of content. Not only can you include content about your practice and yourself, there are hundreds of topics that you can write about for each procedure, benefits, new techniques, pre- and post-surgical information, patient concerns, and so on.
- Graphics. Graphics may appeal to the visitor’s eye, but they can be difficult to optimize for the search engines. Text within graphics or animation cannot be read and indexed by the search engine spiders, and thus can make it impossible for a graphics-based page to rank well. This doesn’t mean that you can’t include any graphics at all, you just have to use them wisely and carefully.
- HTML. It’s important that you be careful with your HTML code. Too much text formatting in your HTML code can hurt your rankings given this is what the search engine spiders see rather than actual relevant content. This can occur with an excessive amount of bold or italicized text, too many hyperlinks, and improper or poor use of heading, ALT or comment tags.
- Frames. When it comes to the search engines, it’s best to avoid using frames. Some search engines don’t support frames and others simply dislike them.