SEO is the newest form of online reviews, improving search engines and bolstering online reputations. Search engine optimization, however, has also proved to be a sort of “Achilles’ heel” in many a social profile, resulting in a negative search for anyone careless enough to neglect the social profile of themselves or a business.
Online reputation management is not a new concept, with all high-exposure people from the last century alone, like politicians and performers, having had whole teams ready to tackle every negative review and rumor. And while you may not be a royal or a world record smash, there are many reasons to utilize all SEO tactics for your brand’s reputation.
Online reputation management is precisely what it says on the tin: the active execution, the procedure, the instigation, of SEO strategies to manage the overall reputation and image of your brand on the Internet. And the Internet is a world where appearances matter to the point of obsession and bad reviews can have worse results.
Negative reviews can head down several roads, even to the point of unneeded lawsuits, ugly, dangerous rumors, and the slander akin to an angry mob with torches and pitchforks. And hiding and trying to stay out of the spotlight is an early demise to your brand. Therefore, online reputation management is crucial to your brand, your employees and contributors, and you.
Your Reputation/ Profile
Reputation management makes your brand look professional and current, as opposed to outdated and out of touch. It is the job of RM, after all, to keep your brand afloat.
Not all ‘old-fashioned’ methods are slow and less exciting. Press releases are an excellent way to bolster the presence of an already established brand or to present a new brand to the public in a favorable way. Even better if a press release is done by a local writer, which shows that your company cares about local businesses and livelihoods, supports quality over quantity, and is flexible.
SEO tactics like link building, asking politely and briefly for reviews and recommendations, making everything mobile friendly, auditing and more will always help in fortifying the brand’s image in a positive light.
Ranking is precisely what good SEO should improve, moving your brand to the front of the digital line when possible consumers search and have a precious few minutes to find the best result possible in that short span of time. Only high-quality results with positive reviews will do, and to the average web surfer, there can only be one. Or two. Ten at the max, which means you WANT to be in that Top 10.
You’ve got to give a little to get a little. In this case, a little for a lot. Money is the reason we work as hard as we do, and if a reputation is good and stays that way, money is a certainty. People are being more cautious with their money, and the higher the numbers on a price tag, the tighter people grip their wallets.
An excellent reputation alleviates fears that one’s hard-earned paper will go to waste, and it’s imperative to keep that mindset of frugality and caution when making decisions or promoting a service or good.
One bad review can do serious damage, but not enough to take down a brand or company. A good review, not even the best review around, will keep you in the top if you and your brand can’t deliver.
A recent study found that out of all consumers 18-34 years of age, a whopping 91% “trust online reviews as much as personal recommendations.” If these people trust the word of strangers that easily, this means that these consumers are not complete strangers, but see each other as friends of a sort.
They suggest businesses they like and promote them on social media, give each other and the business tips and recommendations, and altogether reinforce and connect with the people running the brands.
All of this ensures credibility that doesn’t need to be said because it’s shown, and this is the standard of reliability one wants to ideally keep. This kind of reliability, this level of trust from the consumers, is important and can cement your brand in the top 10 search results for a long time.
Reputation, ranking, revenue, and reliability are all at the mercy of negative SEO, and lacking in any of these departments may not completely doom your brand, but it will hit where it hurts.
Managing your reputation both online and off is important because it affects the image of your business, which affects its place in the search results online, which affects how many people will help the brand along with reviews and new consumers, which affects business and your bank account.
Reputation matters more than some people would like to admit, and if you run a brand, it is what will make or break it.