Google updates its search algorithm constantly but ever so often they make significant changes that can really hurt your search ranking. If your practice used to show up high in the search results and you all of a sudden find yourself on page two, there are some things you can do to draw attention back to your page and away from your competitors.
1. Get rid of anything low quality.
All of the pages on your site are used to build your page rank. If you have some sub-par content from when you first set up your practice a decade ago, it’s time to re-evaluate and possibly delete it.
Make sure there are no broken links or pages with little content. If you find something that isn’t high-quality, you can delete the page altogether, redirect them to a page with more content, or improve the page by adding relevant and useful information.
2. Make sure your site is mobile friendly.
These days, the way your site looks on mobile devices is extremely important. The best way to evaluate this is to take a look at it on your own smartphone or tablet. Is it readable? Can you access all areas of the site? Does the alignment cause parts of it to be unreadable?
About half of your visitors are going to find you through their mobile devices. If your website doesn’t work on handheld devices, your Google rank will suffer.
3. Put your expertise on display.
One of the major changes Google has made in the past few years is that they are putting a real effort into giving higher rankings to pages that are credible, trustworthy, and factual.
4. Be credible and display authority
Recent Google algorithm updates have hit health websites pretty severely. Google actually really cares about the medical industry and health-related content and really tries not to mislead its users with false information.
Write expert blog posts about different topics relevant to plastic surgery. Back them up with links to reliable sources and research papers to show that you are an expert and an authority worthy of being trusted.
5. Be patient
Continue to make sure your site is readable on desktop and mobile devices and post relevant content that is factually accurate. These things may not affect your ranking overnight but they go a long way to building a solid web presence to help you survive the next algorithm update.