Gone are the days where a blog was purely for personal documentation and enjoyment. Thousands of companies continue to see the value in maintaining a blog and what it can do for their bottom line. Maintaining an interesting blog with cohesive and informative content will show a potential client that a company is actively keeping up the trends. It also shows that a company is doing their best to make sure their potential clients are well-informed on what is going on in the company before they make a decision to use a company’s specific service.
There are lots of debates in terms of whether or not a company should use a specific platform like Blogger or if they should build a blog on their own. Though the opinions may vary and differ, this platform is still an excellent platform to choose. There are plenty of advantages to using Google blogs and there are lots of ways to use them to their highest potential. Some may not want to use Google blogs because they are owned by Google. In actuality, it’s actually great to use this platform because it is owned by Google. Consider these blogging tips in order to optimize the blog, bring traffic to the website, bring people to the business, and increase the bottom line.
Google is #1
Blogger is owned by Google. Out of all the most visited websites in the entire world, Google is #1. That is a major advantage. Building a platform on a site that already has major clout can’t hurt in the least bit. Because the foundation of the blogging platform is Google, it is easier to climb the rankings and achieve better recognition at a faster rate in the search engines.
Keywords and search engine optimization are incredibly vital for any company looking to grow their blog presence online. Being on such a strong platform helps a person’s presence to get recognized by Google a little better, but if there are no keywords involved, it is virtually impossible for a person to find the company. Find words and sequences of words that match the company profile. Then, insert them throughout the text. Afterward, make sure to use a really good tagging strategy and tag all the keywords at the end of the post.
Once the words are tagged and more content is created, Google will eventually notice and recognize the blog as a leading information source on the particular topic. Once this happens, the blog gets pushed higher and higher in the search rankings. Getting to the #1 spot on a Google search engine is a prime time real estate type of achievement. Using keywords consistently will get any company there.
Always Back Everything Up
Truth be told, many people don’t like the free platform because glitches can happen. If a glitch happens, a company might lose all their blogging content they’ve worked so hard for. Honestly, that can happen with any blog and any website. There’s no way to prevent a glitch from happening. However, there are ways to recover. The best way to protect a blog and its contents is to back everything up. Always keep electronic copies of the content in a separate database. This tip is one of the blogging tips that’s golden for anyone, no matter what platform they decide to use.
There are plenty of other blogging tips and ways to grow a blog when it is on a Google platform. However, these tips are the best ones to keep in mind as a company is getting started. Before long, a company blog will attract tons of clients and provide valuable information for its readers at large.