Plastic Surgeon Website Promotion: Avoiding Search Engine Expulsion

When it comes to plastic surgeon website promotion, or promotion of any website for that matter, the search engines can be an essential tool. Well-optimized pages targeting important key words can earn you high rankings in the search engines, which in turn can bring a wealth of targeted traffic to your website. In fact many, if not most, of the visitors to your site will likely find you through a search engine.

Because the success of your site can rely heavily on your success with search engines, getting expelled from the search engines can be a very scary thought. When the search engines ban sites, they do so for months and sometimes even permanently. Unfortunately, there are some hosting and design decisions that, though perfectly innocent in their intent, can get websites banned. To avoid expulsion, be sure to keep the following in mind:

Your Web Hosting Company

Choosing your web hosting company is a very important decision and must be done carefully. Many people fail to consider how the search engines may view a host when making this decision. Regardless of your own website, the search engines may judge and even ban you based on your hosting company.

First, avoid free hosting companies as they are well-known for hosting spammers. In fact, many search engines block all submissions from free hosting companies. You must also make sure that your web host is a reputable one. Adult and gambling websites are well-known for spamming. If your hosting company hosts these sites along with your perfectly innocent site, you may get banned simply for sharing an IP address with the spam site. Before signing a contract with any host, make sure that you understand their terms and conditions as well as their policy on adult sites and other known spammers.

Your Design Decisions

Your design decisions can also hurt you with the search engines. For instance, some search engines frown upon the use of gateway pages. You must also make certain that you select and use your keywords properly. Make sure that your keywords are relevant to the page’s content, otherwise you may get penalized. Keyword stuffing is also a sure way to get penalized and this involves improperly using keywords and over filling a page with a keyword, often so that the text makes little sense.