Surgeons Advisor
Surgeon's Advisor
Medical Marketing Strategies
  • Why Choose Us
  • Services
    • Digital Marketing
    • SEO
    • Website Design
    • Reputation Management
    • Social Media
  • Case Studies
  • 305.763.8011
  • GET STARTED FOR FREE
Surgeon's Advisor
Surgeon's Advisor
Medical Marketing Strategies
  • Why Choose Us
  • Services
    • Digital Marketing
    • SEO
    • Website Design
    • Reputation Management
    • Social Media
  • Case Studies
  • 305.763.8011
  • GET STARTED FOR FREE
CALL
EMAIL

Optimizing Your Cosmetic Surgery Website For Yahoo! Search

January 23, 2013 by Surgeon's Advisor

You know that saying ‘Don’t put all your eggs in one basket’, well the same is true today when it comes to search engines. Many websites solely focus their optimization efforts around Google, but that would be a mistake. While Google is currently the leader in the search engine market, several other search engines are giving them a good run for their money, including Yahoo!, MSN, AOL, Ask Jeeves, and InfoSpace. During the month of July, Google comprised 36.5% of the domestic search market. Yahoo, however, was not far behind with a healthy 30.5%. As such, it makes sense to have your plastic surgery site optimized for Yahoo as well as Google.

Fortunately, the algorithm Yahoo uses for ranking web pages isn’t too far of a departure from Google’s. As such, it isn’t necessary to start from scratch while optimizing your site for Yahoo. As with other search engines, there are several factors that Yahoo considers in determining page rankings.

Like most other search engines, keyword density factors into Yahoo’s determination of rankings. However, this seems to carry more weight with Yahoo than with Google. The most high-ranking pages on Yahoo tend to have a larger number of keywords, particularly in the body text and title, than those lower down in the results. The keyword density in the title is of particular importance to Yahoo, followed by the keyword density in the body text and in meta tags. When it comes to keywords in the link text, however, Yahoo appears to give this less importance than Google does. Like Google, Yahoo also recognizes the importance of good link building. Your site should have plenty of backlinks with appropriate link text. However, with Yahoo this must, again, be supplemented with copious keywords in the title and body text.

Let’s Connect. We’re excited to help you exceed your goals.

Get in touch today for your free, online marketing evaluation.

  • By submitting this form you agree to our privacy policy and terms of use.

  • This field is for validation purposes and should be left unchanged.

Quick Menu

  • Home
  • Why Choose Us
  • Case Studies
  • Get Started
  • Testimonials

Services

  • Digital Marketing
  • SEO
  • Website Design
  • PPC
  • Social Media
  • Reputation Management

Contact

Address
690 Lincoln Road, Suite 204,
Miami Beach FL 33139 - USA

Phone
305.763.8011

Working hours
Monday - Friday 9am - 6pm EST

Contact us now!

Terms and conditions Privacy policy Contact

690 Lincoln Road, Suite 204, Miami Beach FL 33139 | 305.763.8011
© 2021. Surgeon's Advisor. All Rights Reserved. Medical Marketing Strategies

Google Partner