When it comes to marketing plastic surgery practices or any other business on the Internet, part of creating a successful website is knowing the mistakes that you must avoid. The following are some of the more common mistakes that can keep visitors from staying on your site and even send them away:
Download Speed Despite the fact that connection speeds have gotten faster since the onset of the Internet, slow download times are still one of the most common complaints cited by Internet users. Don’t assume that all of your visitors have high speed connections because many of them don’t. And visitors aren’t going to wait around for your site to load, they’ll simply leave and go elsewhere. As such, be sure that you check your site’s load time at various connection speeds. If you need to speed it up, avoid using too many graphics or overly large graphics. With image-heavy pages like a before-and-after photo gallery, you can use thumbnails that visitors can click on to open in a new page.
Content When it comes to marketing plastic surgery practices on the Internet, many visitors coming to your website will do so in search of information about plastic surgery procedures and surgeons. If you’re not providing them with valuable, helpful content, then you just may be losing a lot of potential patients. It may be somewhat time-consuming to create lots of valuable content, but it’s well worth your effort. Keyword-rich content can improve rankings in the search engines and increase traffic to your site. By making that content valuable and informative for your visitors, you’ll satisfy them and increase your credibility and expertise in their eyes. If you don’t provide your visitors with the content they’re looking for, they’ll simply go elsewhere.
Navigation Without effective and clear navigation, visitors simply become confused and unable to find the information they’re looking for. And confused, unsatisfied visitors are the first to leave your site and never return. Make sure that your visitors can quickly and easily find the information they’re looking for. Ideally, visitors should be able to find what they want in no more than three clicks. You should include a site map on your site and consider adding a search feature. In addition, make sure that your contact information is always readily available to your visitors.
Design Good website design is clean, professional and consistent throughout the whole of your site. Take care when choosing your colors and ensure that they are appropriate to your site’s theme and your targeted audience. Avoid overly bright or bad color schemes and remember that dark text set against a light background is easiest on the eyes. Avoid using flash and other animation-type gimmicks that too often annoy visitors.
Language Even the simplest of spelling and grammar errors can negatively impact your professionalism. As such, make sure that you check and double check for errors. Also be sure that you take care with overly technical language and that your content can be understood by all.