Keywords and keyword phrases are very important when it comes to marketing plastic surgery practices on the Internet. Including relevant keywords in your content can help your website to perform well in the search engines which in turn will increase the traffic to your site. Keyword selection is an important aspect of using keywords. It’s important to choose keywords and keyword phrases that are relevant to your website, meaning keywords that relate to plastic surgery and the procedures that you perform. Essentially, you must try to predict the words and terms that potential patients will use when searching for plastic surgeons or information about plastic surgery. Some of these terms might include plastic surgeon’, plastic surgery’, cosmetic surgery’, rhinoplasty’, breast augmentation’, and so on.
Unfortunately, some of these keywords can be very competitive. For example, the term plastic surgery’ produced 15,200,000 results in Google at the time of this writing. That’s 15,200,000 other web pages that your potential patients can click on. If your website isn’t showing up within the first two pages of results, or the first twenty web page listings, Internet users are likely not finding your site. Even worse than the term plastic surgery’ is surgery’ on its own, which produced 141,000,000 results. Clearly, targeting the keyword surgery’ would not be all that effective as it would increase your competition but also unnecessarily increase your audience to include people who are interested in surgeries other than plastic surgery, lasik eye surgery or cardiothoracic surgery for instance.
With the two examples of surgery’ and plastic surgery’, it’s clear that choosing more specific or focused keywords over more general ones can be very beneficial. Certainly you should still target some of the broader keywords, such as plastic surgery’, plastic surgeon’ and cosmetic surgery’, but it’s also important to use keywords that are more highly targeted. For instance, use your particular procedures as more targeted keywords and use them on a variety of pages. Include the keyword rhinoplasty’ (2,280,000 results) on your rhinoplasty procedure page, breast augmentation’ (1,890,000 results) on your breast augmentation procedure page, facelift’ (6,210,000 results) on your facelift procedure page and so on. You should get even more specific, using other pages to target keyword phrases like rhinoplasty photos’ (39,200 results), facelift complications’ (418 results), and so on. You can also get more specific by using your location. For example, if you’re located in Chicago , use the keywords Chicago plastic surgeon’ (14,400 results), Chicago plastic surgery’ (16,000), Chicago rhinoplasty’ (633 results), and so on.
Many of the pages within your website relate to subjects that are more specific than plastic surgery. Make sure that your targeted keywords reflect this. You will decrease your competition which will allow your site to rank better in the search engines and ultimately bring in more visitors.