When marketing plastic surgeons on the Internet, the contact page of a website is what keeps visitors in touch. No matter how much effort is put into developing well-written, comprehensive information, a website isn’t always going to answer all questions that visitors may have.
If a visitor to your website has a question that your content doesn’t answer, they must be able to quickly and easily contact you. That’s why it’s important that your contact information be easy to find and use. Every page on your site should contain your business name, address, phone number, email address, and home page URL. You may also want to include your fax number and a contact link for your webmaster.
If you don’t include this information and ensure that it’s easy to find, your website will suffer. Contact information can increase your credibility on the Internet, allowing visitors to your site to see that you are real and do, in fact, exist. This is very important because Internet users tend to be wary. Further, if visitors to your site print information on your pages, they can readily access your contact information for later reference. Also, many search directories require that your website have this information.
To make it even easier for visitors to contact you, your website should include a contact page. A prominent link to this page should be displayed on every page of your site. In fact, it’s best to include a link to your contact page as part of your main navigation menu and bottom text links. Your contact page should include all of the ways that visitors can contact you, including your phone number, mailing address, email address, fax number and so on. It can also be beneficial to include a contact form which allows visitors to provide some simple information and their question or comment. Also include a link to your FAQ page and inform visitors that they might find the answers to their questions there.
When marketing plastic surgeons on the Internet, contact information and a contact page are essential to making connections with visitors and potential patients.