Whether on the Internet or in real life, first impressions are essential. On the Internet, first impressions happen in an instant. In fact, it’s estimated that any given website has four seconds to grab a visitor’s attention before that visitor decides to stay or leave.
There are many factors that affect a visitor’s first impression. Slow-loading sites, flash introduction pages that make a visitor wait as it loads, a dull appearance, difficult navigation, all can lead to a negative first impression that may send your visitors elsewhere.
Good first impressions can be created with fast loading pages and easy site navigation. It’s also important that visitors be able to quickly tell what the site is about. Also consider what the visitor sees first as the page loads, as well as how fast text appears. The most eye-catching elements should load first and be placed near the top of the page. Further, what sort of impression does the whole of the site impress upon visitors? Is the overall design visually appealing? All of these elements can create a good first impression that keeps your visitors on your site.