The Internet can be a great method of advertising for cosmetic surgeons. After all, some 75% of Internet users use the Internet for medical research, and this includes cosmetic surgery. But simply creating a website for your plastic surgery practice and posting it live isn’t sufficient. Instead, websites must be developed and maintained in order to be successful. But what exactly is involved with maintaining your site?
First, maintenance involves keeping your website up-to-date. Websites need not be static like other forms of printed advertising. Take advantage of this and be sure to make any necessary changes to reflect new techniques or procedures that you offer or any other new developments that visitors might be interested in. For your plastic surgery practice, you’ll likely want to add new patient photos or testimonials from time to time. Similarly, anything out of date should be removed or changed.
Remember that these updates can take time, time which you may not have. If you’re hiring an individual or company to design your website, make sure that you ask about maintenance, particularly about minor changes being made to your original design.
Another aspect of maintenance involves the promotion of your website. This is very important. Simply designing your site and having it live doesn’t necessarily mean that you’ll get traffic, let alone the wealth of targeted traffic that you’re seeking. Again, be sure to ask your designer about site promotion as many website designers simply design the site and aren’t involved in promotion. There are many other companies out there specializing in search engine optimization and submission, as well as reciprocal linking.