Google unveiled another update to its algorithm again with Penguin 2.0.
Matt Cutts said, “It’s gonna have a pretty big impact on web spam. It’s a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.”
The update which affected approximately 2.3% of English language search queries is the second iteration of the Penguin algorithm.
The Twitter is community is buzzing with comments about Penguin and what it means for various websites on the internet. There should be additional information available over the next few days as webmasters begin to examine how sites have been affected. Also, SEO’s will be able to determine what sort of spam was targeted by this update.
This is why Surgeon’s Advisor is always actively conducting reviews of your site, producing monthly reports and is also unveiling an update of its own, comprehensive quarterly audits. We want to keep your site performing at its best and find that these reviews are invaluable tools.