One of the best ways to market plastic surgery practices is with an informative website. While this may seem obvious, the key here is that the website must be informative. Recent studies have shown that nearly 75% of Internet users use the Internet for medical research, and this includes plastic surgery. That means that there are a lot of potential patients out there on the Internet looking for valuable information about plastic surgery procedures and plastic surgeons.
Unfortunately, many Internet users complain that finding the information they really want is difficult, if not impossible. This is often due to the fact that too many websites out there focus on simply making the sale rather than providing the information that Internet users want in order to buy the product or service. By providing visitors to your website with the information that they want, you can keep them on your site longer, keep them coming back again and again, and increase the chances that they’ll become actual patients. Further, lots of good, valuable content can establish your expertise and credibility in visitors’ eyes. And, by incorporating lots of keywords into that content, you can rank higher in the search engines and increase traffic to your site. To turn your website into an informative one, keep the following in mind:
- Avoid the sales pitch . An informative website is one that provides straightforward information and the hard sell approach runs counter to this. Give your visitors the information they want about plastic surgery procedures and plastic surgeons and save the sales pitch for another time, or another page.
- Avoid complex jargon . You may have the most helpful, valuable information about plastic surgery on the Internet, but if visitors to your site can’t understand what you’re saying, all that content is useless. Avoid using complex or overly technical jargon. Because there are likely to be plastic surgery terms that visitors may not be familiar with, consider including a glossary on your website.
- Avoid being long-winded. Internet users are a hurried bunch and tend to want the information they’re looking for right away. As such, keep it short and simple. Break up large amounts of text into multiple pages so that visitors don’t have to continually scroll down. Also make your pages scannable and highlight important information using bulleted lists, headers, bold fonts or different colored fonts.
Another added benefit of creating an informative website is that your site can become a popular one. By establishing your site as an expert, informative one, other websites will be more likely to link to you. The more sites linking to your website, the greater your link popularity and thus the better your search engine ranking.