By now, many people are aware of the importance of link popularity. Link popularity refers to the number and quality of incoming links your site has, or links pointing to your site from other sites. Link popularity is a big factor in search engine rankings, but acquiring these incoming links can be difficult and time consuming to say the least.
The normal procedure for link exchange involves writing an email to each webmaster of each site from which you would like a link and offering a link from your site in return. It sounds easy enough, but the most common response is that you’re either ignored, turned down, or quoted a price for advertising. It’s by no means an ideal process.
Fortunately, there is an easier way to acquire incoming links and that is by writing articles. You may even be writing articles already for plastic surgery-related publications. Articles are the ultimate Internet marketing tool, providing you with free advertising and promotion. Simply write an article including a link to your site at the end of it, and then send the article out to be published on related websites or in ezines. The thing about the Internet is that most sites recognize the value of content, and lots of it, so getting your article published should be easy. Your article will then appear on those sites, with the link back to your site. Further, it’s likely that your article will spread out to even more sites as it gets published and reprinted over and over, again with the link back to your site included. Not only does this create lots of incoming links to your site, thus increasing your link popularity among search engines, it is also a surefire way to increase traffic to your site as the readers themselves click on your link.