Whether a part of your plastic surgery marketing plan or marketing for any other business, a newsletter can be very beneficial. Newsletters are an ideal way to gain repeat traffic, encouraging visitors to return to your site again and again. Repeat traffic is more important than many people realize. For the average website selling a product or service over the Internet, it may take several visits or more before a person is ready to buy. When it comes to plastic surgery marketing on the Internet, it may take even more visits before a visitor is ready to become a patient.
Newsletters are written on a regular basis and sent via email to those who have signed up on your website to receive your newsletter. When creating a newsletter, there are several things to keep in mind. First, before even creating the newsletter, you must consider the sign-up process. The sign-up process must be easy for the user. You can include a box right on your homepage for people to sign up or include a link on your homepage to another page where people sign up. Though the box right on your homepage certainly makes it easy for visitors, it is sometimes better to have a separate page for sign-up. On this page, you can go into more detail about your newsletter, how it can benefit your visitors and even include interesting highlights from a newsletter. Carefully consider the information that you want to gather from your visitors. While many websites want to gather a good amount of demographic information, this can put some visitors off and it may be best to simply ask for an email address and name. Also be sure that you tell your visitors how often they will receive your newsletter – weekly, monthly, bi-monthly or so on – and the format of your newsletter. You can provide them with an option of format, either standard text format or HTML format.
The next thing to consider is the actual content of your newsletter. For your plastic surgery website, you may want to include information about new or innovative techniques in plastic surgery, any new information about your practice such as new hours, new procedures you perform, new updates on your website, and so on. It’s important that your newsletter include information that is of value to those receiving it, and it should also be well-designed and easy on the eye. By including links to your website and to new content on your site in your newsletter, you can encourage repeat visits.