Most website owners assume that the only way to get organic traffic is from Google. After all, Net Market Share notes that our dear friend Google has nearly 75% of the search engine market share. One of the contributing factors to this traffic problem is these business owners tend to put too much of their focus and reliance on Google, which puts them at the mercy of their ever-merciless algorithm changes. Which is why it’s ideal for businesses of all sorts to find traffic sources outside of Google. There are no shortcuts when it comes to generating organic traffic. If you want to become less reliant on Google, you’re going to have to put in the time, effort, good enough R&D, but most importantly, you must be willing to engage your audience and offer value.
Here are a few options that you could consider:
One of the best ways to get organic traffic is through Facebook groups. This isn’t a new concept. Facebook groups have been around for quite some time. However, a lot of business owners fail to use it to its full potential. Many make the mistake of only posting when they have something to share about their business. This is the wrong approach. Instead of using Facebook groups as press release pages, use this opportunity to help people. Share your expertise. When you focus on building relationships, the traffic will naturally flow to your website.
Slideshare is another platform that’s been around for a while. According to SlideShare, it has over 18 million uploads of presentations and most of its visitors are from organic search. It’s easy to get traffic here. All you need to do is convert your current content into a winning presentation. Whether you break your ebook into smaller parts or turn your conference notes into an infographic, this is another way to add value and attract people to your site. And the good news is only a small percentage of marketers are making use of this platform, so you can get a leg up on the competition.
LinkedIn is known for its business networking opportunities. But did you know that it can also be used as a traffic generation tool? A lot of marketers publish content on this site so that it can drive traffic to their own. The key is to make sure that the information you provide is useful, not promotional. Also, you need to create a headline that gets people’s attention.
Twitter chats can be a great way to bring in more traffic. It’s similar to Facebook in that it gives you the ability to speak with people who have an interest in your particular niche. Perhaps the best part about Twitter Chats is that they can lead to guest post opportunities. And this can result in a ton of exposure and visitors to your site. Simply create a list of the top chats in your niche and then create a schedule that allows you to regularly answer questions and reach out to influencers in your industry.
Quora is a popular Q&A website. According to Marketing Land, this site has well over 300 million monthly users. If you can secure even a tiny fraction of this traffic it will work wonders for your website. To participate in the discussions and provide helpful, well-researched answers. The best thing about Quora is that visitors tend to want to know more, so they’re more than willing to visit your site to learn more about you and what you have to say.
If you want to generate traffic, there’s hardly a better place than HARO. And that’s because it was designed specifically for this purpose. HARO, short for Help a Reporter Out, is a news crowdsourcing website. Journalists visit HARO to find information on a particular topic and, in exchange, the person who provides the information gets free media coverage. From small websites to major news outlets such as the New York Times, the opportunity for traffic generation is huge. All you need to do is develop a great pitch.
Within the last few years, webinars have become a very popular digital marketing method. And that’s because they can drive a significant amount of traffic to your site. Some people are searching for knowledge and expertise. If you can put valuable information into video format, then you can persuade them to visit your website to view the webinar. The best part about this particular strategy is that not only does it attract new visitors, but it encourages them to return to your site to view more of your videos. The key to succeeding with webinars is promotion. Spread the word on social media and let people know that you have a solution to their problem.
Another tried and true method for getting more organic traffic is guest blogging. As mentioned earlier, guest blogging can lead to a lot of exposure. Many marketers see this method as a waste of time because it’s usually done for free. And it’s educating someone else’s audience. However, keep in mind that this is an opportunity to gain backlinks. If you present information that is useful and engaging, people won’t be able to resist clicking on these links. The key is to drive traffic to the page on your website that asks for their email address. This way, you’ll build your audience. Remember, only guest blog for websites that offer quality information.