June 3, 2019 – A Day of Two Google Updates
On June 2, 2019, the Google Search Liaison Twitter account Tweeted that Google was launching a broad core algorithm update the following day. Danny Sullivan of Google confirmed the beginning and finalization of the process which was completed on June 8th, communication which allowed programs to gather the most accurate content analyses to determine how web pages would be affected. While these updates are a regular occurrence, changes to Google’s algorithms garners a lot of concern from the search engine optimization (SEO) community because it can affect the way their clients’ pages rank. On June 3, 2019, the SEO world became aware of a second update to Google, unrelated to the first, that would focus on domain diversity.
While Google has taken somewhat of a proactive stance in announcing these changes, there is typically no explanation about which features on pages might be targeted. Though this is the case for the June 2019 Core Update, there was more information provided on the second set of changes launched the same day. Google reported that in response to its search engine users’ requests, results would now include a greater diversity of pages in search results. High ranking-pages would maintain their top spots but may display fewer results so other pages have a chance to be featured. Additionally, subdomains like blogs and forums that stemmed from a page would no longer be treated as independent from one another. Instead, Google would recognize the main domain name and its subdomains as a single entity, and in most cases, would feature only two results following a search.
Why Google Launches Broad Core Algorithm Updates
In a Webmaster Hangout, Google’s John Mueller explained the reasoning behind frequent search engine updates. He stated that as the internet evolves, Google must continue to maintain its own relevance and provide the best search results to its users. Sometimes Google is influenced by their user feedback and caters primarily to their needs. Mueller also relayed that there are not specific focuses with broad core updates, and the changes are too general and sweeping to relay any precise information about what SEO strategists should expect. He also suggested a third-party analysis of a website, which companies like Surgeon’s Advisor provide. It is likely that by continually evaluating the current systems in place, and making improvements that are customer-focused, Google remains the best search engine in the world.
How Web Pages Are Affected by Google Updates
Some preliminary findings of the Google updates are traffic drops, where page visits are down directly after an update. There is some evidence that health and medical sites have taken a greater hit than other industries, as have those dedicated to gambling and finance. Due to the obvious fluctuations in page rank within the first day of the launch, the June 2019 Core Update was thought to create a greater overall effect than previous updates. The search algorithm alters the importance of certain characteristics, which may not be obvious to SEO experts until they perform further analyses. Google takes a hardline stance when directing information at SEO experts and continue to recommend that businesses and those hired improve content and page functionality for the best search rankings.
Other search engines are not affected by Google updates and as these other programs improve and become more widely used for searches, the top search engine’s regular updates may not create such widespread reaction. While a Google search continues to be the preferred method for procuring information, there could be future competition as other programs improve. At this time, the default search engine for Microsoft is Bing, the second most popular search engine utilized. Third in line is Yahoo, which has been used for nearly 25 years.
Following the June 2019 Core Update, some of the largest publications around the world including The Daily Mail and CNN stated their sites were negatively impacted by the updates. One issue with supplying this information publicly is that it can affect a business’s stocks and highlights the behind-the-scenes efforts that perhaps not everyone should be privy to. Additionally, because SEO analyzes search data for marketing purposes, there may be some trade secrets that are not widely known to consumers.
Our Unique Approach to SEO
Surgeon’s Advisor has been involved in niche marketing for plastic surgeons for nearly 15 years, encountering countless Google updates and other sweeping changes that affect digital marketing. To best serve our clients, we have broadened our scope of marketing to include often-overlooked components like reputation management, review sites, and email marketing. In a plastic surgery practice, online reviews are essential to the business due to the nature of the treatments. Because plastic surgeons perform primarily elective procedures, prospective patients may not receive traditional referrals through a general practitioner due to a lack of medical necessity. This leaves potential patients to perform their own research, which is largely conducted on the internet. The marketing strategy highlights a surgeon’s skills through former patients, so the recommendations are trusted. We also help plastic surgeons develop their websites, including crucial components like landing pages, so the practice can gather possible patient information and follow-up on any questions directed at the surgeons and their plastic surgery practice. This method provides excellent customer service and helps plastic surgery offices communicate with their prospective clients.