It’s very important that your website get to the point on the very first page. This may seem obvious, but too many websites out there still don’t follow that simple rule. Nearly everyone’s experienced the frustration of going to a site and having to hunt around just to figure out what that site is all about, and at that point you know you might as well forget about finding whatever information it was that you came for in the first place. When people have to go hunting, they’re more than likely to move on and simply go elsewhere.
If someone is visiting your website, they’re probably looking for something in particular. Give it to them, and give it to them right away. Potential patients most likely want to know where you’re located and what procedures you perform. They want to know what your qualifications are and if you have before and after photos of previous patients that they can view. They may also want to do some research on the procedure that they’re considering. All these things should be easily accessible from the very first page. Other tools, like a search option and a site map, can help visitors find what they’re looking for. And in the off chance that after you’ve done all this and someone still can’t find what they’re looking for, they should be able to easily get in touch with you.