When it comes to Internet marketing for plastic surgeons or for any other business, traffic is your website’s life force. Without any traffic coming to your site, your website has no chance of being a successful one. The key to getting traffic is having links, links which point to your site, whether they be from another website or a search engine. The more links that point to your site, the more traffic you’ll get.
There are all sorts of search engine optimization (SEO) tips which will help you to perform well in the search engines and get more visitors. One SEO tip involves inbound links. The search engines love sites with lots of quality inbound links. But having these links are also beneficial because they provide another direct route to gain more traffic. Unfortunately, acquiring lots of inbound links can be difficult and time consuming to say the least. You can participate in a link exchange program or send emails to individual webmasters asking them for a reciprocal link, all of which may or may not be successful. One little-practiced but very effective method of increasing your site’s inbound links is to increase your website’s appeal. By making your site more appealing, you can increase the chance that others will link to your site and thus increase your traffic. The following are tips to help you do just that:
- Content. Lots of valuable, accurate, updated content will encourage people to link to your site. Further, you might consider providing free content feeds which provide other websites with free updated content from your site in exchange for a link back to your site.
- Articles. You can write helpful, quality articles which you allow others to freely publish. These articles would include a link to your site at the bottom of them, thus increasing the number of links back to your site.
- eBooks. eBooks are basically books that people can download and read. You don’t have to create a novel-length eBook, instead yours could be more like an ePamphlet or eManual. There are lots of topics that would work for Internet marketing for plastic surgeons. For instance, you might write an eBook on preparing for palstic surgery or another on maximizing your results through proper recovery. So, where do the links come into play? Simply sprinkle links to your site throughout your eBook.